#AD31B5#AD31B5

#AD31B5 is a mid, highly saturated purple. Relative luminance 0.144; OKLCH L 55.3% C 0.216 H 325.3°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#AD31B5
RGB	rgb(173, 49, 181)
HSL	hsl(296, 57%, 45%)
HSV	hsv(296, 73%, 71%)
CMYK	cmyk(4.4%, 72.9%, 0%, 29%)
CIE-LAB	lab(44.83, 65.16, -44.19)
CIE-LCH	lch(44.83, 78.73, 325.85°)
OKLab	oklab(55.28% 0.1779 -0.123)
OKLCH	oklch(55.28% 0.216 325.3)
XYZ	xyz(26.6718, 14.4188, 45.0854)
Luminance	0.1442 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31B5 #39B531

analogous

#6B31B5 #AD31B5 #B5317B

triadic

#AD31B5 #B5AD31 #31B5AD

tetradic

#AD31B5 #B56B31 #39B531 #317BB5

square

#AD31B5 #B56B31 #39B531 #317BB5

split-complementary

#AD31B5 #7BB531 #31B56B

monochromatic

#511755 #7F2485 #AD31B5 #C953D0 #D883DD

Accessibility & contrast

On white

5.41

#AD31B5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#AD31B5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31B5

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31B5	#FFFFFF	#000000	##FFFFFF
##AD31B5	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0460B9

Deuteranopia (green-blind)

#4D6FB2

Tritanopia (blue-blind)

#B14871

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad31b5;
/* rgb */ color: rgb(173, 49, 181);
/* oklch */ color: oklch(55.3% 0.216 325.3);

Tailwind

colors: {
  custom: {
    50: '#c976cc',
    500: '#ad31b5',
    950: '#000000',
  },
}

SCSS

$custom: #ad31b5;
$custom-light: #c976cc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31b5",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 181
  },
  "hsl": {
    "h": 296.364,
    "s": 57.391,
    "l": 45.098
  },
  "oklch": {
    "l": 0.55277,
    "c": 0.21626,
    "h": 325.3
  },
  "luminance": 0.14417
}

Semantic roles & 50–950 ramp

primary

#AD31B5

secondary

#80C77B

accent

#E14750

background

#FCF7FC

surface

#F9EEF9

border

#D2C9D2

text

#140913

muted

#827B82

Preview Lab

Preview with #AD31B5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →