#AD31B3#AD31B3

#AD31B3 is a mid, highly saturated purple. Relative luminance 0.143; OKLCH L 55.2% C 0.215 H 326.0°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD31B3
RGB	rgb(173, 49, 179)
HSL	hsl(297, 57%, 45%)
HSV	hsv(297, 73%, 70%)
CMYK	cmyk(3.4%, 72.6%, 0%, 29.8%)
CIE-LAB	lab(44.71, 64.82, -43.20)
CIE-LCH	lch(44.71, 77.89, 326.32°)
OKLab	oklab(55.16% 0.178 -0.1201)
OKLCH	oklch(55.16% 0.215 326)
XYZ	xyz(26.4680, 14.3373, 44.0124)
Luminance	0.1434 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31B3 #37B331

analogous

#6C31B3 #AD31B3 #B33178

triadic

#AD31B3 #B3AD31 #31B3AD

tetradic

#AD31B3 #B36C31 #37B331 #3178B3

square

#AD31B3 #B36C31 #37B331 #3178B3

split-complementary

#AD31B3 #78B331 #31B36C

monochromatic

#501753 #7F2483 #AD31B3 #CA52D0 #D982DD

Accessibility & contrast

On white

5.43

#AD31B3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#AD31B3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31B3

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31B3	#FFFFFF	#000000	##FFFFFF
##AD31B3	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C60B7

Deuteranopia (green-blind)

#4E6FB0

Tritanopia (blue-blind)

#B1476F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad31b3;
/* rgb */ color: rgb(173, 49, 179);
/* oklch */ color: oklch(55.2% 0.215 326.0);

Tailwind

colors: {
  custom: {
    50: '#c976ca',
    500: '#ad31b3',
    950: '#000000',
  },
}

SCSS

$custom: #ad31b3;
$custom-light: #c976ca;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31b3",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 179
  },
  "hsl": {
    "h": 297.231,
    "s": 57.018,
    "l": 44.706
  },
  "oklch": {
    "l": 0.55158,
    "c": 0.21466,
    "h": 326
  },
  "luminance": 0.14336
}

Semantic roles & 50–950 ramp

primary

#AD31B3

secondary

#7DC67A

accent

#E0484F

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD31B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →