#AD31B1#AD31B1

#AD31B1 is a mid, highly saturated purple. Relative luminance 0.143; OKLCH L 55.0% C 0.213 H 326.6°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#AD31B1
RGB	rgb(173, 49, 177)
HSL	hsl(298, 57%, 44%)
HSV	hsv(298, 72%, 69%)
CMYK	cmyk(2.3%, 72.3%, 0%, 30.6%)
CIE-LAB	lab(44.60, 64.48, -42.20)
CIE-LCH	lch(44.60, 77.06, 326.80°)
OKLab	oklab(55.04% 0.178 -0.1172)
OKLCH	oklch(55.04% 0.213 326.6)
XYZ	xyz(26.2672, 14.2570, 42.9548)
Luminance	0.1426 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31B1 #35B131

analogous

#6D31B1 #AD31B1 #B13175

triadic

#AD31B1 #B1AD31 #31B1AD

tetradic

#AD31B1 #B16D31 #35B131 #3175B1

square

#AD31B1 #B16D31 #35B131 #3175B1

split-complementary

#AD31B1 #75B131 #31B16D

monochromatic

#4F1651 #7E2481 #AD31B1 #CB51CF #D980DC

Accessibility & contrast

On white

5.45

#AD31B1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#AD31B1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31B1

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31B1	#FFFFFF	#000000	##FFFFFF
##AD31B1	1.00	5.45	3.85	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#125FB5

Deuteranopia (green-blind)

#506FAE

Tritanopia (blue-blind)

#B2466E

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad31b1;
/* rgb */ color: rgb(173, 49, 177);
/* oklch */ color: oklch(55.0% 0.213 326.6);

Tailwind

colors: {
  custom: {
    50: '#c976c9',
    500: '#ad31b1',
    950: '#000000',
  },
}

SCSS

$custom: #ad31b1;
$custom-light: #c976c9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31b1",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 177
  },
  "hsl": {
    "h": 298.125,
    "s": 56.637,
    "l": 44.314
  },
  "oklch": {
    "l": 0.55041,
    "c": 0.21309,
    "h": 326.6
  },
  "luminance": 0.14255
}

Semantic roles & 50–950 ramp

primary

#AD31B1

secondary

#7BC579

accent

#E0484D

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD31B1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →