#AD31B0#AD31B0

#AD31B0 is a mid, highly saturated purple. Relative luminance 0.142; OKLCH L 55.0% C 0.212 H 327.0°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).

Color values

HEX	#AD31B0
RGB	rgb(173, 49, 176)
HSL	hsl(299, 56%, 44%)
HSV	hsv(299, 72%, 69%)
CMYK	cmyk(1.7%, 72.2%, 0%, 31%)
CIE-LAB	lab(44.54, 64.31, -41.70)
CIE-LCH	lch(44.54, 76.65, 327.04°)
OKLab	oklab(54.98% 0.178 -0.1157)
OKLCH	oklch(54.98% 0.212 327)
XYZ	xyz(26.1679, 14.2173, 42.4318)
Luminance	0.1421 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31B0 #34B031

analogous

#6E31B0 #AD31B0 #B03174

triadic

#AD31B0 #B0AD31 #31B0AD

tetradic

#AD31B0 #B06E31 #34B031 #3174B0

square

#AD31B0 #B06E31 #34B031 #3174B0

split-complementary

#AD31B0 #74B031 #31B06E

monochromatic

#4F1650 #7E2480 #AD31B0 #CB50CE #D980DC

Accessibility & contrast

On white

5.46

#AD31B0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.84

#AD31B0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31B0

5.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31B0	#FFFFFF	#000000	##FFFFFF
##AD31B0	1.00	5.46	3.84	5.46
#FFFFFF	5.46	1.00	21.00	1.00
#000000	3.84	21.00	1.00	21.00
##FFFFFF	5.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#145FB4

Deuteranopia (green-blind)

#506FAD

Tritanopia (blue-blind)

#B2456E

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad31b0;
/* rgb */ color: rgb(173, 49, 176);
/* oklch */ color: oklch(55.0% 0.212 327.0);

Tailwind

colors: {
  custom: {
    50: '#c976c8',
    500: '#ad31b0',
    950: '#000000',
  },
}

SCSS

$custom: #ad31b0;
$custom-light: #c976c8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31b0",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 176
  },
  "hsl": {
    "h": 298.583,
    "s": 56.444,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54982,
    "c": 0.2123,
    "h": 327
  },
  "luminance": 0.14215
}

Semantic roles & 50–950 ramp

primary

#AD31B0

secondary

#7AC578

accent

#E0484C

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD31B0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →