#AD31AC#AD31AC

#AD31AC is a mid, highly saturated purple. Relative luminance 0.141; OKLCH L 54.8% C 0.209 H 328.3°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#AD31AC
RGB	rgb(173, 49, 172)
HSL	hsl(300, 56%, 44%)
HSV	hsv(300, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 0.6%, 32.2%)
CIE-LAB	lab(44.32, 63.65, -39.69)
CIE-LCH	lch(44.32, 75.01, 328.05°)
OKLab	oklab(54.75% 0.178 -0.1098)
OKLCH	oklch(54.75% 0.209 328.3)
XYZ	xyz(25.7780, 14.0613, 40.3781)
Luminance	0.1406 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31AC #31AD32

analogous

#7031AD #AD31AC #AD316E

triadic

#AD31AC #ACAD31 #31ACAD

tetradic

#AD31AC #AD7031 #31AD32 #316EAD

square

#AD31AC #AD7031 #31AD32 #316EAD

split-complementary

#AD31AC #6EAD31 #31AD70

monochromatic

#4E164D #7D237D #AD31AC #CD4ECC #DA7EDA

Accessibility & contrast

On white

5.51

#AD31AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#AD31AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31AC

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31AC	#FFFFFF	#000000	##FFFFFF
##AD31AC	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1C5EAF

Deuteranopia (green-blind)

#536EA9

Tritanopia (blue-blind)

#B3436C

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad31ac;
/* rgb */ color: rgb(173, 49, 172);
/* oklch */ color: oklch(54.8% 0.209 328.3);

Tailwind

colors: {
  custom: {
    50: '#c975c5',
    500: '#ad31ac',
    950: '#000000',
  },
}

SCSS

$custom: #ad31ac;
$custom-light: #c975c5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31ac",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 172
  },
  "hsl": {
    "h": 300.484,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.54751,
    "c": 0.20917,
    "h": 328.3
  },
  "luminance": 0.14059
}

Semantic roles & 50–950 ramp

primary

#AD31AC

secondary

#77C377

accent

#DF4A49

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD31AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →