#AD31AB#AD31AB

#AD31AB is a mid, highly saturated purple. Relative luminance 0.140; OKLCH L 54.7% C 0.208 H 328.7°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#AD31AB
RGB	rgb(173, 49, 171)
HSL	hsl(301, 56%, 44%)
HSV	hsv(301, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 1.2%, 32.2%)
CIE-LAB	lab(44.27, 63.48, -39.18)
CIE-LCH	lch(44.27, 74.60, 328.32°)
OKLab	oklab(54.69% 0.178 -0.1084)
OKLCH	oklch(54.69% 0.208 328.7)
XYZ	xyz(25.6823, 14.0230, 39.8742)
Luminance	0.1402 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31AB #31AD33

analogous

#7131AD #AD31AB #AD316D

triadic

#AD31AB #ABAD31 #31ABAD

tetradic

#AD31AB #AD7131 #31AD33 #316DAD

square

#AD31AB #AD7131 #31AD33 #316DAD

split-complementary

#AD31AB #6DAD31 #31AD71

monochromatic

#4E164D #7D237C #AD31AB #CD4ECB #DA7ED9

Accessibility & contrast

On white

5.52

#AD31AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#AD31AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31AB

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31AB	#FFFFFF	#000000	##FFFFFF
##AD31AB	1.00	5.52	3.80	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1D5EAE

Deuteranopia (green-blind)

#536EA8

Tritanopia (blue-blind)

#B3436B

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad31ab;
/* rgb */ color: rgb(173, 49, 171);
/* oklch */ color: oklch(54.7% 0.208 328.7);

Tailwind

colors: {
  custom: {
    50: '#c975c4',
    500: '#ad31ab',
    950: '#000000',
  },
}

SCSS

$custom: #ad31ab;
$custom-light: #c975c4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31ab",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 171
  },
  "hsl": {
    "h": 300.968,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.54694,
    "c": 0.2084,
    "h": 328.7
  },
  "luminance": 0.14021
}

Semantic roles & 50–950 ramp

primary

#AD31AB

secondary

#77C378

accent

#DF4B49

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD31AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →