#AD31A5#AD31A5

#AD31A5 is a mid, highly saturated purple. Relative luminance 0.138; OKLCH L 54.4% C 0.204 H 330.8°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#AD31A5
RGB	rgb(173, 49, 165)
HSL	hsl(304, 56%, 44%)
HSV	hsv(304, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 4.6%, 32.2%)
CIE-LAB	lab(43.94, 62.51, -36.13)
CIE-LCH	lch(43.94, 72.20, 329.97°)
OKLab	oklab(54.36% 0.1778 -0.0995)
OKLCH	oklch(54.36% 0.204 330.8)
XYZ	xyz(25.1234, 13.7994, 36.9304)
Luminance	0.1380 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31A5 #31AD39

analogous

#7731AD #AD31A5 #AD3167

triadic

#AD31A5 #A5AD31 #31A5AD

tetradic

#AD31A5 #AD7731 #31AD39 #3167AD

square

#AD31A5 #AD7731 #31AD39 #3167AD

split-complementary

#AD31A5 #67AD31 #31AD77

monochromatic

#4E164A #7D2378 #AD31A5 #CD4EC5 #DA7ED4

Accessibility & contrast

On white

5.59

#AD31A5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#AD31A5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31A5

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31A5	#FFFFFF	#000000	##FFFFFF
##AD31A5	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#255DA8

Deuteranopia (green-blind)

#566EA2

Tritanopia (blue-blind)

#B44068

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad31a5;
/* rgb */ color: rgb(173, 49, 165);
/* oklch */ color: oklch(54.4% 0.204 330.8);

Tailwind

colors: {
  custom: {
    50: '#c975c0',
    500: '#ad31a5',
    950: '#000000',
  },
}

SCSS

$custom: #ad31a5;
$custom-light: #c975c0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31a5",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 165
  },
  "hsl": {
    "h": 303.871,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.54359,
    "c": 0.20378,
    "h": 330.8
  },
  "luminance": 0.13797
}

Semantic roles & 50–950 ramp

primary

#AD31A5

secondary

#77C37B

accent

#DF5249

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD31A5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →