#AD31A4#AD31A4

#AD31A4 is a mid, highly saturated purple. Relative luminance 0.138; OKLCH L 54.3% C 0.203 H 331.1°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).

Color values

HEX	#AD31A4
RGB	rgb(173, 49, 164)
HSL	hsl(304, 56%, 44%)
HSV	hsv(304, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 5.2%, 32.2%)
CIE-LAB	lab(43.89, 62.35, -35.61)
CIE-LCH	lch(43.89, 71.80, 330.26°)
OKLab	oklab(54.3% 0.1778 -0.098)
OKLCH	oklch(54.3% 0.203 331.1)
XYZ	xyz(25.0327, 13.7632, 36.4529)
Luminance	0.1376 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31A4 #31AD3A

analogous

#7831AD #AD31A4 #AD3166

triadic

#AD31A4 #A4AD31 #31A4AD

tetradic

#AD31A4 #AD7831 #31AD3A #3166AD

square

#AD31A4 #AD7831 #31AD3A #3166AD

split-complementary

#AD31A4 #66AD31 #31AD78

monochromatic

#4E164A #7D2377 #AD31A4 #CD4EC4 #DA7ED4

Accessibility & contrast

On white

5.60

#AD31A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#AD31A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31A4

5.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31A4	#FFFFFF	#000000	##FFFFFF
##AD31A4	1.00	5.60	3.75	5.60
#FFFFFF	5.60	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#275DA7

Deuteranopia (green-blind)

#576EA1

Tritanopia (blue-blind)

#B44067

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad31a4;
/* rgb */ color: rgb(173, 49, 164);
/* oklch */ color: oklch(54.3% 0.203 331.1);

Tailwind

colors: {
  custom: {
    50: '#c975bf',
    500: '#ad31a4',
    950: '#000000',
  },
}

SCSS

$custom: #ad31a4;
$custom-light: #c975bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31a4",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 164
  },
  "hsl": {
    "h": 304.355,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.54304,
    "c": 0.20303,
    "h": 331.1
  },
  "luminance": 0.13761
}

Semantic roles & 50–950 ramp

primary

#AD31A4

secondary

#77C37C

accent

#DF5449

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD31A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →