#AD31A3#AD31A3

#AD31A3 is a mid, highly saturated purple. Relative luminance 0.137; OKLCH L 54.2% C 0.202 H 331.5°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#AD31A3
RGB	rgb(173, 49, 163)
HSL	hsl(305, 56%, 44%)
HSV	hsv(305, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 5.8%, 32.2%)
CIE-LAB	lab(43.84, 62.19, -35.10)
CIE-LCH	lch(43.84, 71.41, 330.56°)
OKLab	oklab(54.25% 0.1777 -0.0966)
OKLCH	oklch(54.25% 0.202 331.5)
XYZ	xyz(24.9427, 13.7272, 35.9791)
Luminance	0.1373 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31A3 #31AD3B

analogous

#7931AD #AD31A3 #AD3165

triadic

#AD31A3 #A3AD31 #31A3AD

tetradic

#AD31A3 #AD7931 #31AD3B #3165AD

square

#AD31A3 #AD7931 #31AD3B #3165AD

split-complementary

#AD31A3 #65AD31 #31AD79

monochromatic

#4E1649 #7D2376 #AD31A3 #CD4EC3 #DA7ED3

Accessibility & contrast

On white

5.61

#AD31A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#AD31A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31A3

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31A3	#FFFFFF	#000000	##FFFFFF
##AD31A3	1.00	5.61	3.75	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#285DA6

Deuteranopia (green-blind)

#576EA0

Tritanopia (blue-blind)

#B43F67

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad31a3;
/* rgb */ color: rgb(173, 49, 163);
/* oklch */ color: oklch(54.2% 0.202 331.5);

Tailwind

colors: {
  custom: {
    50: '#c975be',
    500: '#ad31a3',
    950: '#000000',
  },
}

SCSS

$custom: #ad31a3;
$custom-light: #c975be;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31a3",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 163
  },
  "hsl": {
    "h": 304.839,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.54249,
    "c": 0.20227,
    "h": 331.5
  },
  "luminance": 0.13725
}

Semantic roles & 50–950 ramp

primary

#AD31A3

secondary

#77C37D

accent

#DF5549

background

#FCF7FB

surface

#F9EEF7

border

#D2C9D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD31A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →