#AD31A0#AD31A0

#AD31A0 is a mid, highly saturated purple. Relative luminance 0.136; OKLCH L 54.1% C 0.200 H 332.6°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#AD31A0
RGB	rgb(173, 49, 160)
HSL	hsl(306, 56%, 44%)
HSV	hsv(306, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 7.5%, 32.2%)
CIE-LAB	lab(43.68, 61.71, -33.55)
CIE-LCH	lch(43.68, 70.24, 331.47°)
OKLab	oklab(54.09% 0.1776 -0.0921)
OKLCH	oklch(54.09% 0.2 332.6)
XYZ	xyz(24.6771, 13.6209, 34.5803)
Luminance	0.1362 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD31A0 #31AD3E

analogous

#7C31AD #AD31A0 #AD3162

triadic

#AD31A0 #A0AD31 #31A0AD

tetradic

#AD31A0 #AD7C31 #31AD3E #3162AD

square

#AD31A0 #AD7C31 #31AD3E #3162AD

split-complementary

#AD31A0 #62AD31 #31AD7C

monochromatic

#4E1648 #7D2374 #AD31A0 #CD4EC0 #DA7ED1

Accessibility & contrast

On white

5.64

#AD31A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#AD31A0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD31A0

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD31A0	#FFFFFF	#000000	##FFFFFF
##AD31A0	1.00	5.64	3.72	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B5CA3

Deuteranopia (green-blind)

#596D9D

Tritanopia (blue-blind)

#B53E65

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad31a0;
/* rgb */ color: rgb(173, 49, 160);
/* oklch */ color: oklch(54.1% 0.200 332.6);

Tailwind

colors: {
  custom: {
    50: '#c975bc',
    500: '#ad31a0',
    950: '#000000',
  },
}

SCSS

$custom: #ad31a0;
$custom-light: #c975bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad31a0",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 160
  },
  "hsl": {
    "h": 306.29,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.54088,
    "c": 0.20002,
    "h": 332.6
  },
  "luminance": 0.13619
}

Semantic roles & 50–950 ramp

primary

#AD31A0

secondary

#77C37F

accent

#DF5849

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD31A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →