#AD319D#AD319D
#AD319D is a mid, vivid purple. Relative luminance 0.135; OKLCH L 53.9% C 0.198 H 333.7°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).
Color values
| HEX | #AD319D |
|---|---|
| RGB | rgb(173, 49, 157) |
| HSL | hsl(308, 56%, 44%) |
| HSV | hsv(308, 72%, 68%) |
| CMYK | cmyk(0%, 71.7%, 9.2%, 32.2%) |
| CIE-LAB | lab(43.53, 61.25, -31.99) |
| CIE-LCH | lch(43.53, 69.10, 332.42°) |
| OKLab | oklab(53.93% 0.1773 -0.0876) |
| OKLCH | oklch(53.93% 0.198 333.7) |
| XYZ | xyz(24.4179, 13.5172, 33.2148) |
| Luminance | 0.1351 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Ugly Purple
#A442A0
ΔE00 2.89
Medium Purple
#9E43A2
ΔE00 3.81
Warm Purple
#952E8F
ΔE00 5.01
Barney
#AC1DB8
ΔE00 5.49
Barney Purple
#A00498
ΔE00 5.81
Purply
#983FB2
ΔE00 6.51
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD319D #31AD41
analogous
#7F31AD #AD319D #AD315F
triadic
#AD319D #9DAD31 #319DAD
tetradic
#AD319D #AD7F31 #31AD41 #315FAD
square
#AD319D #AD7F31 #31AD41 #315FAD
split-complementary
#AD319D #5FAD31 #31AD7F
monochromatic
#4E1646 #7D2372 #AD319D #CD4EBD #DA7ECF
Accessibility & contrast
On white
5.67
#AD319D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.70
#AD319D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD319D
5.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD319D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD319D | 1.00 | 5.67 | 3.70 | 5.67 |
| #FFFFFF | 5.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.70 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E5BA0
Deuteranopia (green-blind)
#5A6D9A
Tritanopia (blue-blind)
#B53C63
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #ad319d; /* rgb */ color: rgb(173, 49, 157); /* oklch */ color: oklch(53.9% 0.198 333.7);
Tailwind
colors: {
custom: {
50: '#c975ba',
500: '#ad319d',
950: '#000000',
},
}SCSS
$custom: #ad319d; $custom-light: #c975ba; $custom-dark: #000000;
JSON
{
"hex": "#ad319d",
"rgb": {
"r": 173,
"g": 49,
"b": 157
},
"hsl": {
"h": 307.742,
"s": 55.856,
"l": 43.529
},
"oklch": {
"l": 0.53929,
"c": 0.1978,
"h": 333.7
},
"luminance": 0.13515
}Semantic roles & 50–950 ramp
primary
#AD319D
secondary
#77C380
accent
#DF5C49
background
#FCF7FB
surface
#F9EDF6
border
#D2C8D0
text
#140911
muted
#827B80