#AD319B#AD319B

#AD319B is a mid, vivid purple. Relative luminance 0.134; OKLCH L 53.8% C 0.196 H 334.5°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD319B
RGB	rgb(173, 49, 155)
HSL	hsl(309, 56%, 44%)
HSV	hsv(309, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 10.4%, 32.2%)
CIE-LAB	lab(43.43, 60.94, -30.95)
CIE-LCH	lch(43.43, 68.35, 333.08°)
OKLab	oklab(53.83% 0.1772 -0.0846)
OKLCH	oklch(53.83% 0.196 334.5)
XYZ	xyz(24.2485, 13.4495, 32.3229)
Luminance	0.1345 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD319B #31AD43

analogous

#8131AD #AD319B #AD315D

triadic

#AD319B #9BAD31 #319BAD

tetradic

#AD319B #AD8131 #31AD43 #315DAD

square

#AD319B #AD8131 #31AD43 #315DAD

split-complementary

#AD319B #5DAD31 #31AD81

monochromatic

#4E1646 #7D2370 #AD319B #CD4EBB #DA7ECD

Accessibility & contrast

On white

5.69

#AD319B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AD319B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD319B

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD319B	#FFFFFF	#000000	##FFFFFF
##AD319B	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F5B9E

Deuteranopia (green-blind)

#5B6D98

Tritanopia (blue-blind)

#B53B62

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad319b;
/* rgb */ color: rgb(173, 49, 155);
/* oklch */ color: oklch(53.8% 0.196 334.5);

Tailwind

colors: {
  custom: {
    50: '#c975b9',
    500: '#ad319b',
    950: '#000000',
  },
}

SCSS

$custom: #ad319b;
$custom-light: #c975b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad319b",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 155
  },
  "hsl": {
    "h": 308.71,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53825,
    "c": 0.19634,
    "h": 334.5
  },
  "luminance": 0.13447
}

Semantic roles & 50–950 ramp

primary

#AD319B

secondary

#77C382

accent

#DF5E49

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD319B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →