#AD3199#AD3199

#AD3199 is a mid, vivid purple. Relative luminance 0.134; OKLCH L 53.7% C 0.195 H 335.2°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#AD3199
RGB	rgb(173, 49, 153)
HSL	hsl(310, 56%, 44%)
HSV	hsv(310, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 11.6%, 32.2%)
CIE-LAB	lab(43.33, 60.64, -29.90)
CIE-LCH	lch(43.33, 67.61, 333.75°)
OKLab	oklab(53.72% 0.177 -0.0816)
OKLCH	oklch(53.72% 0.195 335.2)
XYZ	xyz(24.0820, 13.3829, 31.4456)
Luminance	0.1338 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3199 #31AD45

analogous

#8331AD #AD3199 #AD315B

triadic

#AD3199 #99AD31 #3199AD

tetradic

#AD3199 #AD8331 #31AD45 #315BAD

square

#AD3199 #AD8331 #31AD45 #315BAD

split-complementary

#AD3199 #5BAD31 #31AD83

monochromatic

#4E1645 #7D236F #AD3199 #CD4EB9 #DA7ECC

Accessibility & contrast

On white

5.71

#AD3199 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD3199 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3199

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3199	#FFFFFF	#000000	##FFFFFF
##AD3199	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#315B9C

Deuteranopia (green-blind)

#5C6D96

Tritanopia (blue-blind)

#B63A61

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3199;
/* rgb */ color: rgb(173, 49, 153);
/* oklch */ color: oklch(53.7% 0.195 335.2);

Tailwind

colors: {
  custom: {
    50: '#c975b7',
    500: '#ad3199',
    950: '#000000',
  },
}

SCSS

$custom: #ad3199;
$custom-light: #c975b7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3199",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 153
  },
  "hsl": {
    "h": 309.677,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53722,
    "c": 0.1949,
    "h": 335.2
  },
  "luminance": 0.13381
}

Semantic roles & 50–950 ramp

primary

#AD3199

secondary

#77C383

accent

#DF6149

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3199

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →