#AD3196#AD3196

#AD3196 is a mid, vivid pink. Relative luminance 0.133; OKLCH L 53.6% C 0.193 H 336.4°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD3196
RGB	rgb(173, 49, 150)
HSL	hsl(311, 56%, 44%)
HSV	hsv(311, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 13.3%, 32.2%)
CIE-LAB	lab(43.19, 60.19, -28.32)
CIE-LCH	lch(43.19, 66.52, 334.80°)
OKLab	oklab(53.57% 0.1767 -0.0771)
OKLCH	oklch(53.57% 0.193 336.4)
XYZ	xyz(23.8373, 13.2850, 30.1571)
Luminance	0.1328 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3196 #31AD48

analogous

#8631AD #AD3196 #AD3158

triadic

#AD3196 #96AD31 #3196AD

tetradic

#AD3196 #AD8631 #31AD48 #3158AD

square

#AD3196 #AD8631 #31AD48 #3158AD

split-complementary

#AD3196 #58AD31 #31AD86

monochromatic

#4E1643 #7D236D #AD3196 #CD4EB5 #DA7EC9

Accessibility & contrast

On white

5.74

#AD3196 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AD3196 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3196

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3196	#FFFFFF	#000000	##FFFFFF
##AD3196	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#335A99

Deuteranopia (green-blind)

#5D6D93

Tritanopia (blue-blind)

#B63960

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3196;
/* rgb */ color: rgb(173, 49, 150);
/* oklch */ color: oklch(53.6% 0.193 336.4);

Tailwind

colors: {
  custom: {
    50: '#c975b5',
    500: '#ad3196',
    950: '#000000',
  },
}

SCSS

$custom: #ad3196;
$custom-light: #c975b5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3196",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 150
  },
  "hsl": {
    "h": 311.129,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.5357,
    "c": 0.19276,
    "h": 336.4
  },
  "luminance": 0.13283
}

Semantic roles & 50–950 ramp

primary

#AD3196

secondary

#77C385

accent

#DF6549

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3196

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →