#AD3194#AD3194

#AD3194 is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.5% C 0.191 H 337.2°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD3194
RGB	rgb(173, 49, 148)
HSL	hsl(312, 56%, 44%)
HSV	hsv(312, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 14.5%, 32.2%)
CIE-LAB	lab(43.09, 59.89, -27.26)
CIE-LCH	lch(43.09, 65.80, 335.53°)
OKLab	oklab(53.47% 0.1764 -0.0741)
OKLCH	oklch(53.47% 0.191 337.2)
XYZ	xyz(23.6776, 13.2211, 29.3162)
Luminance	0.1322 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3194 #31AD4A

analogous

#8831AD #AD3194 #AD3156

triadic

#AD3194 #94AD31 #3194AD

tetradic

#AD3194 #AD8831 #31AD4A #3156AD

square

#AD3194 #AD8831 #31AD4A #3156AD

split-complementary

#AD3194 #56AD31 #31AD88

monochromatic

#4E1642 #7D236B #AD3194 #CD4EB3 #DA7EC8

Accessibility & contrast

On white

5.76

#AD3194 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AD3194 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3194

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3194	#FFFFFF	#000000	##FFFFFF
##AD3194	1.00	5.76	3.64	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#355A97

Deuteranopia (green-blind)

#5E6D91

Tritanopia (blue-blind)

#B6385F

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3194;
/* rgb */ color: rgb(173, 49, 148);
/* oklch */ color: oklch(53.5% 0.191 337.2);

Tailwind

colors: {
  custom: {
    50: '#c975b3',
    500: '#ad3194',
    950: '#000000',
  },
}

SCSS

$custom: #ad3194;
$custom-light: #c975b3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3194",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 148
  },
  "hsl": {
    "h": 312.097,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.5347,
    "c": 0.19135,
    "h": 337.2
  },
  "luminance": 0.13219
}

Semantic roles & 50–950 ramp

primary

#AD3194

secondary

#77C386

accent

#DF6749

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3194

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →