#AD3191#AD3191
#AD3191 is a mid, vivid pink. Relative luminance 0.131; OKLCH L 53.3% C 0.189 H 338.5°. Best body text is #FFFFFF at 5.79:1 contrast (WCAG AA passes).
Color values
| HEX | #AD3191 |
|---|---|
| RGB | rgb(173, 49, 145) |
| HSL | hsl(314, 56%, 44%) |
| HSV | hsv(314, 72%, 68%) |
| CMYK | cmyk(0%, 71.7%, 16.2%, 32.2%) |
| CIE-LAB | lab(42.95, 59.45, -25.66) |
| CIE-LCH | lch(42.95, 64.75, 336.65°) |
| OKLab | oklab(53.32% 0.1761 -0.0695) |
| OKLCH | oklch(53.32% 0.189 338.5) |
| XYZ | xyz(23.4432, 13.1274, 28.0818) |
| Luminance | 0.1313 (WCAG relative) |
| Temperature | neutral |
| Family | pink |
Closest named colors
Ugly Purple
#A442A0
ΔE00 4.30
Warm Purple
#952E8F
ΔE00 5.32
Medium Purple
#9E43A2
ΔE00 5.40
Mediumvioletred
#C71585
ΔE00 6.00
Barney Purple
#A00498
ΔE00 6.58
Light Eggplant
#894585
ΔE00 7.22
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD3191 #31AD4D
analogous
#8B31AD #AD3191 #AD3153
triadic
#AD3191 #91AD31 #3191AD
tetradic
#AD3191 #AD8B31 #31AD4D #3153AD
square
#AD3191 #AD8B31 #31AD4D #3153AD
split-complementary
#AD3191 #53AD31 #31AD8B
monochromatic
#4E1641 #7D2369 #AD3191 #CD4EB0 #DA7EC6
Accessibility & contrast
On white
5.79
#AD3191 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.63
#AD3191 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD3191
5.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD3191 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD3191 | 1.00 | 5.79 | 3.63 | 5.79 |
| #FFFFFF | 5.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.63 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#375994
Deuteranopia (green-blind)
#5F6C8E
Tritanopia (blue-blind)
#B7375D
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #ad3191; /* rgb */ color: rgb(173, 49, 145); /* oklch */ color: oklch(53.3% 0.189 338.5);
Tailwind
colors: {
custom: {
50: '#c974b1',
500: '#ad3191',
950: '#000000',
},
}SCSS
$custom: #ad3191; $custom-light: #c974b1; $custom-dark: #000000;
JSON
{
"hex": "#ad3191",
"rgb": {
"r": 173,
"g": 49,
"b": 145
},
"hsl": {
"h": 313.548,
"s": 55.856,
"l": 43.529
},
"oklch": {
"l": 0.53323,
"c": 0.18928,
"h": 338.5
},
"luminance": 0.13125
}Semantic roles & 50–950 ramp
primary
#AD3191
secondary
#77C388
accent
#DF6B49
background
#FCF7FA
surface
#F9EDF5
border
#D2C8CF
text
#140910
muted
#827B7F