#AD3181#AD3181

#AD3181 is a mid, vivid pink. Relative luminance 0.127; OKLCH L 52.6% C 0.179 H 345.4°. Best body text is #FFFFFF at 5.94:1 contrast (WCAG AA passes).

Color values

HEX	#AD3181
RGB	rgb(173, 49, 129)
HSL	hsl(321, 56%, 44%)
HSV	hsv(321, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 25.4%, 32.2%)
CIE-LAB	lab(42.26, 57.25, -16.98)
CIE-LCH	lch(42.26, 59.71, 343.48°)
OKLab	oklab(52.59% 0.1732 -0.0451)
OKLCH	oklch(52.59% 0.179 345.4)
XYZ	xyz(22.2953, 12.6682, 22.0357)
Luminance	0.1267 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3181 #31AD5D

analogous

#9B31AD #AD3181 #AD3143

triadic

#AD3181 #81AD31 #3181AD

tetradic

#AD3181 #AD9B31 #31AD5D #3143AD

square

#AD3181 #AD9B31 #31AD5D #3143AD

split-complementary

#AD3181 #43AD31 #31AD9B

monochromatic

#4E163A #7D235D #AD3181 #CD4EA0 #DA7EBA

Accessibility & contrast

On white

5.94

#AD3181 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.53

#AD3181 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3181

5.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3181	#FFFFFF	#000000	##FFFFFF
##AD3181	1.00	5.94	3.53	5.94
#FFFFFF	5.94	1.00	21.00	1.00
#000000	3.53	21.00	1.00	21.00
##FFFFFF	5.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#405683

Deuteranopia (green-blind)

#656B7E

Tritanopia (blue-blind)

#B92F55

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad3181;
/* rgb */ color: rgb(173, 49, 129);
/* oklch */ color: oklch(52.6% 0.179 345.4);

Tailwind

colors: {
  custom: {
    50: '#c974a5',
    500: '#ad3181',
    950: '#000000',
  },
}

SCSS

$custom: #ad3181;
$custom-light: #c974a5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3181",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 129
  },
  "hsl": {
    "h": 321.29,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.5259,
    "c": 0.17901,
    "h": 345.4
  },
  "luminance": 0.12666
}

Semantic roles & 50–950 ramp

primary

#AD3181

secondary

#77C392

accent

#DF7E49

background

#FCF7FA

surface

#F9EDF4

border

#D2C8CE

text

#14090F

muted

#827B7F

Preview Lab

Preview with #AD3181

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →