#AD3174#AD3174

#AD3174 is a mid, vivid pink. Relative luminance 0.123; OKLCH L 52.1% C 0.172 H 351.6°. Best body text is #FFFFFF at 6.05:1 contrast (WCAG AA passes).

Color values

HEX	#AD3174
RGB	rgb(173, 49, 116)
HSL	hsl(328, 56%, 44%)
HSV	hsv(328, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 32.9%, 32.2%)
CIE-LAB	lab(41.76, 55.63, -9.71)
CIE-LCH	lch(41.76, 56.47, 350.09°)
OKLab	oklab(52.06% 0.1701 -0.0251)
OKLCH	oklch(52.06% 0.172 351.6)
XYZ	xyz(21.4855, 12.3443, 17.7708)
Luminance	0.1234 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3174 #31AD6A

analogous

#A831AD #AD3174 #AD3136

triadic

#AD3174 #74AD31 #3174AD

tetradic

#AD3174 #ADA831 #31AD6A #3136AD

square

#AD3174 #ADA831 #31AD6A #3136AD

split-complementary

#AD3174 #36AD31 #31ADA8

monochromatic

#4E1634 #7D2354 #AD3174 #CD4E93 #DA7EB0

Accessibility & contrast

On white

6.05

#AD3174 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.47

#AD3174 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3174

6.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3174	#FFFFFF	#000000	##FFFFFF
##AD3174	1.00	6.05	3.47	6.05
#FFFFFF	6.05	1.00	21.00	1.00
#000000	3.47	21.00	1.00	21.00
##FFFFFF	6.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#455476

Deuteranopia (green-blind)

#696B71

Tritanopia (blue-blind)

#BA284E

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3174;
/* rgb */ color: rgb(173, 49, 116);
/* oklch */ color: oklch(52.1% 0.172 351.6);

Tailwind

colors: {
  custom: {
    50: '#ca739c',
    500: '#ad3174',
    950: '#000000',
  },
}

SCSS

$custom: #ad3174;
$custom-light: #ca739c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3174",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 116
  },
  "hsl": {
    "h": 327.581,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.5206,
    "c": 0.1719,
    "h": 351.6
  },
  "luminance": 0.12342
}

Semantic roles & 50–950 ramp

primary

#AD3174

secondary

#77C39A

accent

#DF8E49

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3174

Body copy rendered with the generated semantic roles for this colour.

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