#AD314D#AD314D
#AD314D is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.8% C 0.160 H 11.8°. Best body text is #FFFFFF at 6.32:1 contrast (WCAG AA passes).
Color values
| HEX | #AD314D |
|---|---|
| RGB | rgb(173, 49, 77) |
| HSL | hsl(346, 56%, 44%) |
| HSV | hsv(346, 72%, 68%) |
| CMYK | cmyk(0%, 71.7%, 55.5%, 32.2%) |
| CIE-LAB | lab(40.60, 51.78, 13.04) |
| CIE-LCH | lch(40.60, 53.40, 14.14°) |
| OKLab | oklab(50.83% 0.1566 0.0328) |
| OKLCH | oklch(50.83% 0.16 11.8) |
| XYZ | xyz(19.6733, 11.6194, 8.2266) |
| Luminance | 0.1162 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Burgundy
#A8415B
ΔE00 4.00
Raspberry (survey)
#B00149
ΔE00 4.54
Purplish Red
#B0054B
ΔE00 4.57
Light Maroon
#A24857
ΔE00 4.79
Rouge
#AB1239
ΔE00 4.96
Dark Rose
#B5485D
ΔE00 5.32
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD314D #31AD91
analogous
#AD318B #AD314D #AD5331
triadic
#AD314D #4DAD31 #314DAD
tetradic
#AD314D #8BAD31 #31AD91 #5331AD
square
#AD314D #8BAD31 #31AD91 #5331AD
split-complementary
#AD314D #31AD53 #318BAD
monochromatic
#4E1623 #7D2338 #AD314D #CD4E6B #DA7E93
Accessibility & contrast
On white
6.32
#AD314D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.32
#AD314D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD314D
6.32:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD314D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD314D | 1.00 | 6.32 | 3.32 | 6.32 |
| #FFFFFF | 6.32 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.32 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.32 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#50504D
Deuteranopia (green-blind)
#70694A
Tritanopia (blue-blind)
#BD143C
Achromatopsia (no color)
#606060
Design tokens & code
CSS
--color: #ad314d; /* rgb */ color: rgb(173, 49, 77); /* oklch */ color: oklch(50.8% 0.160 11.8);
Tailwind
colors: {
custom: {
50: '#cc727e',
500: '#ad314d',
950: '#000000',
},
}SCSS
$custom: #ad314d; $custom-light: #cc727e; $custom-dark: #000000;
JSON
{
"hex": "#ad314d",
"rgb": {
"r": 173,
"g": 49,
"b": 77
},
"hsl": {
"h": 346.452,
"s": 55.856,
"l": 43.529
},
"oklch": {
"l": 0.50832,
"c": 0.15997,
"h": 11.8
},
"luminance": 0.11617
}Semantic roles & 50–950 ramp
primary
#AD314D
secondary
#77C3B2
accent
#DFBD49
background
#FDF7F7
surface
#FAEDEE
border
#D3C8C9
text
#140909
muted
#837B7B