#AD3149#AD3149

#AD3149 is a mid, vivid red. Relative luminance 0.116; OKLCH L 50.7% C 0.160 H 13.9°. Best body text is #FFFFFF at 6.34:1 contrast (WCAG AA passes).

Color values

HEX	#AD3149
RGB	rgb(173, 49, 73)
HSL	hsl(348, 56%, 44%)
HSV	hsv(348, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 57.8%, 32.2%)
CIE-LAB	lab(40.52, 51.48, 15.44)
CIE-LCH	lch(40.52, 53.74, 16.69°)
OKLab	oklab(50.74% 0.155 0.0383)
OKLCH	oklch(50.74% 0.16 13.9)
XYZ	xyz(19.5364, 11.5646, 7.5055)
Luminance	0.1156 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3149 #31AD95

analogous

#AD3187 #AD3149 #AD5731

triadic

#AD3149 #49AD31 #3149AD

tetradic

#AD3149 #87AD31 #31AD95 #5731AD

square

#AD3149 #87AD31 #31AD95 #5731AD

split-complementary

#AD3149 #31AD57 #3187AD

monochromatic

#4E1621 #7D2335 #AD3149 #CD4E67 #DA7E90

Accessibility & contrast

On white

6.34

#AD3149 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#AD3149 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3149

6.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3149	#FFFFFF	#000000	##FFFFFF
##AD3149	1.00	6.34	3.31	6.34
#FFFFFF	6.34	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514F49

Deuteranopia (green-blind)

#716946

Tritanopia (blue-blind)

#BD113B

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3149;
/* rgb */ color: rgb(173, 49, 73);
/* oklch */ color: oklch(50.7% 0.160 13.9);

Tailwind

colors: {
  custom: {
    50: '#cc727b',
    500: '#ad3149',
    950: '#000000',
  },
}

SCSS

$custom: #ad3149;
$custom-light: #cc727b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3149",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 73
  },
  "hsl": {
    "h": 348.387,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.50737,
    "c": 0.15965,
    "h": 13.9
  },
  "luminance": 0.11562
}

Semantic roles & 50–950 ramp

primary

#AD3149

secondary

#77C3B4

accent

#DFC249

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD3149

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →