#AD3148#AD3148

#AD3148 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.7% C 0.160 H 14.4°. Best body text is #FFFFFF at 6.34:1 contrast (WCAG AA passes).

Color values

HEX	#AD3148
RGB	rgb(173, 49, 72)
HSL	hsl(349, 56%, 44%)
HSV	hsv(349, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 58.4%, 32.2%)
CIE-LAB	lab(40.49, 51.40, 16.04)
CIE-LCH	lch(40.49, 53.85, 17.33°)
OKLab	oklab(50.71% 0.1546 0.0397)
OKLCH	oklch(50.71% 0.16 14.4)
XYZ	xyz(19.5035, 11.5515, 7.3323)
Luminance	0.1155 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3148 #31AD96

analogous

#AD3186 #AD3148 #AD5831

triadic

#AD3148 #48AD31 #3148AD

tetradic

#AD3148 #86AD31 #31AD96 #5831AD

square

#AD3148 #86AD31 #31AD96 #5831AD

split-complementary

#AD3148 #31AD58 #3186AD

monochromatic

#4E1620 #7D2334 #AD3148 #CD4E66 #DA7E8F

Accessibility & contrast

On white

6.34

#AD3148 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#AD3148 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3148

6.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3148	#FFFFFF	#000000	##FFFFFF
##AD3148	1.00	6.34	3.31	6.34
#FFFFFF	6.34	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514F48

Deuteranopia (green-blind)

#716945

Tritanopia (blue-blind)

#BD103A

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3148;
/* rgb */ color: rgb(173, 49, 72);
/* oklch */ color: oklch(50.7% 0.160 14.4);

Tailwind

colors: {
  custom: {
    50: '#cc727a',
    500: '#ad3148',
    950: '#000000',
  },
}

SCSS

$custom: #ad3148;
$custom-light: #cc727a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3148",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 72
  },
  "hsl": {
    "h": 348.871,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.50714,
    "c": 0.15959,
    "h": 14.4
  },
  "luminance": 0.11549
}

Semantic roles & 50–950 ramp

primary

#AD3148

secondary

#77C3B5

accent

#DFC349

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD3148

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →