#AD3147#AD3147

#AD3147 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.7% C 0.160 H 14.9°. Best body text is #FFFFFF at 6.35:1 contrast (WCAG AA passes).

Color values

HEX	#AD3147
RGB	rgb(173, 49, 71)
HSL	hsl(349, 56%, 44%)
HSV	hsv(349, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 59%, 32.2%)
CIE-LAB	lab(40.47, 51.33, 16.63)
CIE-LCH	lch(40.47, 53.96, 17.95°)
OKLab	oklab(50.69% 0.1542 0.041)
OKLCH	oklch(50.69% 0.16 14.9)
XYZ	xyz(19.4711, 11.5385, 7.1619)
Luminance	0.1154 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3147 #31AD97

analogous

#AD3185 #AD3147 #AD5931

triadic

#AD3147 #47AD31 #3147AD

tetradic

#AD3147 #85AD31 #31AD97 #5931AD

square

#AD3147 #85AD31 #31AD97 #5931AD

split-complementary

#AD3147 #31AD59 #3185AD

monochromatic

#4E1620 #7D2333 #AD3147 #CD4E65 #DA7E8E

Accessibility & contrast

On white

6.35

#AD3147 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#AD3147 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3147

6.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3147	#FFFFFF	#000000	##FFFFFF
##AD3147	1.00	6.35	3.31	6.35
#FFFFFF	6.35	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514F47

Deuteranopia (green-blind)

#716944

Tritanopia (blue-blind)

#BD103A

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3147;
/* rgb */ color: rgb(173, 49, 71);
/* oklch */ color: oklch(50.7% 0.160 14.9);

Tailwind

colors: {
  custom: {
    50: '#cc727a',
    500: '#ad3147',
    950: '#000000',
  },
}

SCSS

$custom: #ad3147;
$custom-light: #cc727a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3147",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 71
  },
  "hsl": {
    "h": 349.355,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.50691,
    "c": 0.15955,
    "h": 14.9
  },
  "luminance": 0.11536
}

Semantic roles & 50–950 ramp

primary

#AD3147

secondary

#77C3B6

accent

#DFC449

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD3147

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →