#AD3140#AD3140

#AD3140 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.5% C 0.159 H 18.4°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).

Color values

HEX	#AD3140
RGB	rgb(173, 49, 64)
HSL	hsl(353, 56%, 44%)
HSV	hsv(353, 72%, 68%)
CMYK	cmyk(0%, 71.7%, 63%, 32.2%)
CIE-LAB	lab(40.33, 50.86, 20.83)
CIE-LCH	lch(40.33, 54.96, 22.27°)
OKLab	oklab(50.54% 0.1514 0.0503)
OKLCH	oklch(50.54% 0.159 18.4)
XYZ	xyz(19.2593, 11.4538, 6.0462)
Luminance	0.1145 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3140 #31AD9E

analogous

#AD317E #AD3140 #AD6031

triadic

#AD3140 #40AD31 #3140AD

tetradic

#AD3140 #7EAD31 #31AD9E #6031AD

square

#AD3140 #7EAD31 #31AD9E #6031AD

split-complementary

#AD3140 #31AD60 #317EAD

monochromatic

#4E161D #7D232E #AD3140 #CD4E5E #DA7E89

Accessibility & contrast

On white

6.38

#AD3140 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#AD3140 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3140

6.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3140	#FFFFFF	#000000	##FFFFFF
##AD3140	1.00	6.38	3.29	6.38
#FFFFFF	6.38	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534E40

Deuteranopia (green-blind)

#72693D

Tritanopia (blue-blind)

#BE0B37

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3140;
/* rgb */ color: rgb(173, 49, 64);
/* oklch */ color: oklch(50.5% 0.159 18.4);

Tailwind

colors: {
  custom: {
    50: '#cc7274',
    500: '#ad3140',
    950: '#000000',
  },
}

SCSS

$custom: #ad3140;
$custom-light: #cc7274;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3140",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 64
  },
  "hsl": {
    "h": 352.742,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.50543,
    "c": 0.15949,
    "h": 18.4
  },
  "luminance": 0.11451
}

Semantic roles & 50–950 ramp

primary

#AD3140

secondary

#77C3BA

accent

#DFCD49

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD3140

Body copy rendered with the generated semantic roles for this colour.

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