#AD313D#AD313D
#AD313D is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.5% C 0.160 H 19.8°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).
Color values
| HEX | #AD313D |
|---|---|
| RGB | rgb(173, 49, 61) |
| HSL | hsl(354, 56%, 44%) |
| HSV | hsv(354, 72%, 68%) |
| CMYK | cmyk(0%, 71.7%, 64.7%, 32.2%) |
| CIE-LAB | lab(40.28, 50.67, 22.62) |
| CIE-LCH | lch(40.28, 55.49, 24.06°) |
| OKLab | oklab(50.49% 0.1502 0.054) |
| OKLCH | oklch(50.49% 0.16 19.8) |
| XYZ | xyz(19.1762, 11.4206, 5.6086) |
| Luminance | 0.1142 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 4.19
Rouge
#AB1239
ΔE00 4.45
Rose Red
#BE013C
ΔE00 4.46
Lipstick Red
#C0022F
ΔE00 4.66
Brown
#A52A2A
ΔE00 5.03
Dull Red
#BB3F3F
ΔE00 5.16
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD313D #31ADA1
analogous
#AD317B #AD313D #AD6331
triadic
#AD313D #3DAD31 #313DAD
tetradic
#AD313D #7BAD31 #31ADA1 #6331AD
square
#AD313D #7BAD31 #31ADA1 #6331AD
split-complementary
#AD313D #31AD63 #317BAD
monochromatic
#4E161B #7D232C #AD313D #CD4E5B #DA7E87
Accessibility & contrast
On white
6.40
#AD313D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.28
#AD313D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD313D
6.40:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD313D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD313D | 1.00 | 6.40 | 3.28 | 6.40 |
| #FFFFFF | 6.40 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.28 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.40 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#534E3D
Deuteranopia (green-blind)
#726939
Tritanopia (blue-blind)
#BE0936
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #ad313d; /* rgb */ color: rgb(173, 49, 61); /* oklch */ color: oklch(50.5% 0.160 19.8);
Tailwind
colors: {
custom: {
50: '#cc7272',
500: '#ad313d',
950: '#000000',
},
}SCSS
$custom: #ad313d; $custom-light: #cc7272; $custom-dark: #000000;
JSON
{
"hex": "#ad313d",
"rgb": {
"r": 173,
"g": 49,
"b": 61
},
"hsl": {
"h": 354.194,
"s": 55.856,
"l": 43.529
},
"oklch": {
"l": 0.50485,
"c": 0.15961,
"h": 19.8
},
"luminance": 0.11418
}Semantic roles & 50–950 ramp
primary
#AD313D
secondary
#77C3BC
accent
#DFD149
background
#FDF7F6
surface
#FAEDEC
border
#D3C8C7
text
#150808
muted
#837B7B