#AD313D#AD313D

#AD313D is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.5% C 0.160 H 19.8°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX#AD313D
RGBrgb(173, 49, 61)
HSLhsl(354, 56%, 44%)
HSVhsv(354, 72%, 68%)
CMYKcmyk(0%, 71.7%, 64.7%, 32.2%)
CIE-LABlab(40.28, 50.67, 22.62)
CIE-LCHlch(40.28, 55.49, 24.06°)
OKLaboklab(50.49% 0.1502 0.054)
OKLCHoklch(50.49% 0.16 19.8)
XYZxyz(19.1762, 11.4206, 5.6086)
Luminance0.1142 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD313D #31ADA1
analogous
#AD317B #AD313D #AD6331
triadic
#AD313D #3DAD31 #313DAD
tetradic
#AD313D #7BAD31 #31ADA1 #6331AD
square
#AD313D #7BAD31 #31ADA1 #6331AD
split-complementary
#AD313D #31AD63 #317BAD
monochromatic
#4E161B #7D232C #AD313D #CD4E5B #DA7E87

Accessibility & contrast

On white

6.40
#AD313D on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.28
#AD313D on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD313D
6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD313D#FFFFFF#000000##FFFFFF
##AD313D1.006.403.286.40
#FFFFFF6.401.0021.001.00
#0000003.2821.001.0021.00
##FFFFFF6.401.0021.001.00

Color blindness preview

Protanopia (red-blind)
#534E3D
Deuteranopia (green-blind)
#726939
Tritanopia (blue-blind)
#BE0936
Achromatopsia (no color)
#5F5F5F

Design tokens & code

CSS
--color: #ad313d;
/* rgb */ color: rgb(173, 49, 61);
/* oklch */ color: oklch(50.5% 0.160 19.8);
Tailwind
colors: {
  custom: {
    50: '#cc7272',
    500: '#ad313d',
    950: '#000000',
  },
}
SCSS
$custom: #ad313d;
$custom-light: #cc7272;
$custom-dark: #000000;
JSON
{
  "hex": "#ad313d",
  "rgb": {
    "r": 173,
    "g": 49,
    "b": 61
  },
  "hsl": {
    "h": 354.194,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.50485,
    "c": 0.15961,
    "h": 19.8
  },
  "luminance": 0.11418
}

Semantic roles & 50–950 ramp

primary
#AD313D
secondary
#77C3BC
accent
#DFD149
background
#FDF7F6
surface
#FAEDEC
border
#D3C8C7
text
#150808
muted
#837B7B

Preview Lab

Preview with #AD313D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD313D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva