#AD313C#AD313C
#AD313C is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.5% C 0.160 H 20.3°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).
Color values
| HEX | #AD313C |
|---|---|
| RGB | rgb(173, 49, 60) |
| HSL | hsl(355, 56%, 44%) |
| HSV | hsv(355, 72%, 68%) |
| CMYK | cmyk(0%, 71.7%, 65.3%, 32.2%) |
| CIE-LAB | lab(40.26, 50.61, 23.22) |
| CIE-LCH | lch(40.26, 55.68, 24.64°) |
| OKLab | oklab(50.47% 0.1498 0.0553) |
| OKLCH | oklch(50.47% 0.16 20.3) |
| XYZ | xyz(19.1495, 11.4099, 5.4681) |
| Luminance | 0.1141 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 4.15
Lipstick Red
#C0022F
ΔE00 4.53
Rose Red
#BE013C
ΔE00 4.62
Rouge
#AB1239
ΔE00 4.63
Brown
#A52A2A
ΔE00 4.73
Dull Red
#BB3F3F
ΔE00 4.99
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD313C #31ADA2
analogous
#AD317A #AD313C #AD6431
triadic
#AD313C #3CAD31 #313CAD
tetradic
#AD313C #7AAD31 #31ADA2 #6431AD
square
#AD313C #7AAD31 #31ADA2 #6431AD
split-complementary
#AD313C #31AD64 #317AAD
monochromatic
#4E161B #7D232B #AD313C #CD4E59 #DA7E86
Accessibility & contrast
On white
6.40
#AD313C on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.28
#AD313C on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD313C
6.40:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD313C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD313C | 1.00 | 6.40 | 3.28 | 6.40 |
| #FFFFFF | 6.40 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.28 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.40 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#534E3B
Deuteranopia (green-blind)
#726838
Tritanopia (blue-blind)
#BE0836
Achromatopsia (no color)
#5F5F5F
Design tokens & code
CSS
--color: #ad313c; /* rgb */ color: rgb(173, 49, 60); /* oklch */ color: oklch(50.5% 0.160 20.3);
Tailwind
colors: {
custom: {
50: '#cd7271',
500: '#ad313c',
950: '#000000',
},
}SCSS
$custom: #ad313c; $custom-light: #cd7271; $custom-dark: #000000;
JSON
{
"hex": "#ad313c",
"rgb": {
"r": 173,
"g": 49,
"b": 60
},
"hsl": {
"h": 354.677,
"s": 55.856,
"l": 43.529
},
"oklch": {
"l": 0.50466,
"c": 0.15966,
"h": 20.3
},
"luminance": 0.11407
}Semantic roles & 50–950 ramp
primary
#AD313C
secondary
#77C3BC
accent
#DFD249
background
#FDF7F6
surface
#FBEDEC
border
#D4C8C7
text
#150807
muted
#837B7A