#AD30B4#AD30B4

#AD30B4 is a mid, highly saturated purple. Relative luminance 0.143; OKLCH L 55.1% C 0.217 H 325.7°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#AD30B4
RGB	rgb(173, 48, 180)
HSL	hsl(297, 58%, 45%)
HSV	hsv(297, 73%, 71%)
CMYK	cmyk(3.9%, 73.3%, 0%, 29.4%)
CIE-LAB	lab(44.65, 65.32, -43.88)
CIE-LCH	lch(44.65, 78.69, 326.11°)
OKLab	oklab(55.13% 0.1789 -0.122)
OKLCH	oklch(55.13% 0.217 325.7)
XYZ	xyz(26.5282, 14.2952, 44.5332)
Luminance	0.1429 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD30B4 #37B430

analogous

#6B30B4 #AD30B4 #B43079

triadic

#AD30B4 #B4AD30 #30B4AD

tetradic

#AD30B4 #B46B30 #37B430 #3079B4

square

#AD30B4 #B46B30 #37B430 #3079B4

split-complementary

#AD30B4 #79B430 #30B46B

monochromatic

#501653 #7F2384 #AD30B4 #CA51D1 #D981DD

Accessibility & contrast

On white

5.44

#AD30B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#AD30B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD30B4

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD30B4	#FFFFFF	#000000	##FFFFFF
##AD30B4	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0460B8

Deuteranopia (green-blind)

#4D6FB1

Tritanopia (blue-blind)

#B14670

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad30b4;
/* rgb */ color: rgb(173, 48, 180);
/* oklch */ color: oklch(55.1% 0.217 325.7);

Tailwind

colors: {
  custom: {
    50: '#c975cb',
    500: '#ad30b4',
    950: '#000000',
  },
}

SCSS

$custom: #ad30b4;
$custom-light: #c975cb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad30b4",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 180
  },
  "hsl": {
    "h": 296.818,
    "s": 57.895,
    "l": 44.706
  },
  "oklch": {
    "l": 0.55134,
    "c": 0.21653,
    "h": 325.7
  },
  "luminance": 0.14293
}

Semantic roles & 50–950 ramp

primary

#AD30B4

secondary

#7DC679

accent

#E1474F

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD30B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →