#AD30B0#AD30B0

#AD30B0 is a mid, highly saturated purple. Relative luminance 0.141; OKLCH L 54.9% C 0.213 H 327.0°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#AD30B0
RGB	rgb(173, 48, 176)
HSL	hsl(299, 57%, 44%)
HSV	hsv(299, 73%, 69%)
CMYK	cmyk(1.7%, 72.7%, 0%, 31%)
CIE-LAB	lab(44.43, 64.65, -41.89)
CIE-LCH	lch(44.43, 77.03, 327.06°)
OKLab	oklab(54.9% 0.1789 -0.1162)
OKLCH	oklch(54.9% 0.213 327)
XYZ	xyz(26.1266, 14.1346, 42.4180)
Luminance	0.1413 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD30B0 #33B030

analogous

#6D30B0 #AD30B0 #B03073

triadic

#AD30B0 #B0AD30 #30B0AD

tetradic

#AD30B0 #B06D30 #33B030 #3073B0

square

#AD30B0 #B06D30 #33B030 #3073B0

split-complementary

#AD30B0 #73B030 #30B06D

monochromatic

#4E1650 #7E2380 #AD30B0 #CC4ECF #DA7EDC

Accessibility & contrast

On white

5.49

#AD30B0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#AD30B0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD30B0

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD30B0	#FFFFFF	#000000	##FFFFFF
##AD30B0	1.00	5.49	3.83	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#115FB4

Deuteranopia (green-blind)

#506FAD

Tritanopia (blue-blind)

#B2456D

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad30b0;
/* rgb */ color: rgb(173, 48, 176);
/* oklch */ color: oklch(54.9% 0.213 327.0);

Tailwind

colors: {
  custom: {
    50: '#c975c8',
    500: '#ad30b0',
    950: '#000000',
  },
}

SCSS

$custom: #ad30b0;
$custom-light: #c975c8;
$custom-dark: #000000;

JSON

{
  "hex": "#ad30b0",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 176
  },
  "hsl": {
    "h": 298.594,
    "s": 57.143,
    "l": 43.922
  },
  "oklch": {
    "l": 0.54898,
    "c": 0.21338,
    "h": 327
  },
  "luminance": 0.14133
}

Semantic roles & 50–950 ramp

primary

#AD30B0

secondary

#79C577

accent

#E0474B

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD30B0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →