#AD30AB#AD30AB

#AD30AB is a mid, highly saturated purple. Relative luminance 0.139; OKLCH L 54.6% C 0.209 H 328.7°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD30AB
RGB	rgb(173, 48, 171)
HSL	hsl(301, 57%, 43%)
HSV	hsv(301, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 1.2%, 32.2%)
CIE-LAB	lab(44.15, 63.82, -39.37)
CIE-LCH	lch(44.15, 74.99, 328.33°)
OKLab	oklab(54.61% 0.179 -0.1089)
OKLCH	oklch(54.61% 0.21 328.7)
XYZ	xyz(25.6410, 13.9403, 39.8604)
Luminance	0.1394 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD30AB #30AD32

analogous

#7030AD #AD30AB #AD306C

triadic

#AD30AB #ABAD30 #30ABAD

tetradic

#AD30AB #AD7030 #30AD32 #306CAD

square

#AD30AB #AD7030 #30AD32 #306CAD

split-complementary

#AD30AB #6CAD30 #30AD70

monochromatic

#4D154C #7D237C #AD30AB #CE4DCB #DB7DD9

Accessibility & contrast

On white

5.54

#AD30AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#AD30AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD30AB

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD30AB	#FFFFFF	#000000	##FFFFFF
##AD30AB	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1C5EAE

Deuteranopia (green-blind)

#536EA8

Tritanopia (blue-blind)

#B3426B

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad30ab;
/* rgb */ color: rgb(173, 48, 171);
/* oklch */ color: oklch(54.6% 0.209 328.7);

Tailwind

colors: {
  custom: {
    50: '#c975c4',
    500: '#ad30ab',
    950: '#000000',
  },
}

SCSS

$custom: #ad30ab;
$custom-light: #c975c4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad30ab",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 171
  },
  "hsl": {
    "h": 300.96,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.54609,
    "c": 0.2095,
    "h": 328.7
  },
  "luminance": 0.13938
}

Semantic roles & 50–950 ramp

primary

#AD30AB

secondary

#75C377

accent

#E04A48

background

#FCF7FC

surface

#F9EEF8

border

#D2C9D1

text

#140913

muted

#827B82

Preview Lab

Preview with #AD30AB

Body copy rendered with the generated semantic roles for this colour.

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