#AD30A4#AD30A4

#AD30A4 is a mid, highly saturated purple. Relative luminance 0.137; OKLCH L 54.2% C 0.204 H 331.1°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#AD30A4
RGB	rgb(173, 48, 164)
HSL	hsl(304, 57%, 43%)
HSV	hsv(304, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 5.2%, 32.2%)
CIE-LAB	lab(43.77, 62.69, -35.80)
CIE-LCH	lch(43.77, 72.19, 330.27°)
OKLab	oklab(54.22% 0.1788 -0.0986)
OKLCH	oklch(54.22% 0.204 331.1)
XYZ	xyz(24.9913, 13.6805, 36.4391)
Luminance	0.1368 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD30A4 #30AD39

analogous

#7730AD #AD30A4 #AD3065

triadic

#AD30A4 #A4AD30 #30A4AD

tetradic

#AD30A4 #AD7730 #30AD39 #3065AD

square

#AD30A4 #AD7730 #30AD39 #3065AD

split-complementary

#AD30A4 #65AD30 #30AD77

monochromatic

#4D1549 #7D2377 #AD30A4 #CE4DC4 #DB7DD4

Accessibility & contrast

On white

5.62

#AD30A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#AD30A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD30A4

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD30A4	#FFFFFF	#000000	##FFFFFF
##AD30A4	1.00	5.62	3.74	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#255CA7

Deuteranopia (green-blind)

#576EA1

Tritanopia (blue-blind)

#B43F67

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad30a4;
/* rgb */ color: rgb(173, 48, 164);
/* oklch */ color: oklch(54.2% 0.204 331.1);

Tailwind

colors: {
  custom: {
    50: '#c975bf',
    500: '#ad30a4',
    950: '#000000',
  },
}

SCSS

$custom: #ad30a4;
$custom-light: #c975bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad30a4",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 164
  },
  "hsl": {
    "h": 304.32,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.54218,
    "c": 0.20415,
    "h": 331.1
  },
  "luminance": 0.13678
}

Semantic roles & 50–950 ramp

primary

#AD30A4

secondary

#75C37B

accent

#E05348

background

#FCF7FB

surface

#F9EDF7

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD30A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →