#AD30A0#AD30A0

#AD30A0 is a mid, highly saturated purple. Relative luminance 0.135; OKLCH L 54.0% C 0.201 H 332.6°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD30A0
RGB	rgb(173, 48, 160)
HSL	hsl(306, 57%, 43%)
HSV	hsv(306, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 7.5%, 32.2%)
CIE-LAB	lab(43.56, 62.06, -33.74)
CIE-LCH	lch(43.56, 70.64, 331.47°)
OKLab	oklab(54% 0.1786 -0.0926)
OKLCH	oklch(54% 0.201 332.6)
XYZ	xyz(24.6358, 13.5382, 34.5665)
Luminance	0.1354 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD30A0 #30AD3D

analogous

#7B30AD #AD30A0 #AD3061

triadic

#AD30A0 #A0AD30 #30A0AD

tetradic

#AD30A0 #AD7B30 #30AD3D #3061AD

square

#AD30A0 #AD7B30 #30AD3D #3061AD

split-complementary

#AD30A0 #61AD30 #30AD7B

monochromatic

#4D1547 #7D2374 #AD30A0 #CE4DC0 #DB7DD1

Accessibility & contrast

On white

5.66

#AD30A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#AD30A0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD30A0

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD30A0	#FFFFFF	#000000	##FFFFFF
##AD30A0	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A5CA3

Deuteranopia (green-blind)

#596D9D

Tritanopia (blue-blind)

#B53D65

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad30a0;
/* rgb */ color: rgb(173, 48, 160);
/* oklch */ color: oklch(54.0% 0.201 332.6);

Tailwind

colors: {
  custom: {
    50: '#c975bc',
    500: '#ad30a0',
    950: '#000000',
  },
}

SCSS

$custom: #ad30a0;
$custom-light: #c975bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad30a0",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 160
  },
  "hsl": {
    "h": 306.24,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.54001,
    "c": 0.20116,
    "h": 332.6
  },
  "luminance": 0.13536
}

Semantic roles & 50–950 ramp

primary

#AD30A0

secondary

#75C37D

accent

#E05848

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD30A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →