#AD309F#AD309F

#AD309F is a mid, highly saturated purple. Relative luminance 0.135; OKLCH L 53.9% C 0.200 H 332.9°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#AD309F
RGB	rgb(173, 48, 159)
HSL	hsl(307, 57%, 43%)
HSV	hsv(307, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 8.1%, 32.2%)
CIE-LAB	lab(43.51, 61.90, -33.22)
CIE-LCH	lch(43.51, 70.25, 331.78°)
OKLab	oklab(53.95% 0.1785 -0.0911)
OKLCH	oklch(53.95% 0.2 332.9)
XYZ	xyz(24.5487, 13.5034, 34.1077)
Luminance	0.1350 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD309F #30AD3E

analogous

#7C30AD #AD309F #AD3060

triadic

#AD309F #9FAD30 #309FAD

tetradic

#AD309F #AD7C30 #30AD3E #3060AD

square

#AD309F #AD7C30 #30AD3E #3060AD

split-complementary

#AD309F #60AD30 #30AD7C

monochromatic

#4D1547 #7D2373 #AD309F #CE4DBF #DB7DD0

Accessibility & contrast

On white

5.68

#AD309F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#AD309F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD309F

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD309F	#FFFFFF	#000000	##FFFFFF
##AD309F	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B5BA2

Deuteranopia (green-blind)

#596D9C

Tritanopia (blue-blind)

#B53C64

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad309f;
/* rgb */ color: rgb(173, 48, 159);
/* oklch */ color: oklch(53.9% 0.200 332.9);

Tailwind

colors: {
  custom: {
    50: '#c974bc',
    500: '#ad309f',
    950: '#000000',
  },
}

SCSS

$custom: #ad309f;
$custom-light: #c974bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad309f",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 159
  },
  "hsl": {
    "h": 306.72,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53947,
    "c": 0.20043,
    "h": 332.9
  },
  "luminance": 0.13501
}

Semantic roles & 50–950 ramp

primary

#AD309F

secondary

#75C37E

accent

#E05948

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD309F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →