#AD309E#AD309E

#AD309E is a mid, vivid purple. Relative luminance 0.135; OKLCH L 53.9% C 0.200 H 333.3°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD309E
RGB	rgb(173, 48, 158)
HSL	hsl(307, 57%, 43%)
HSV	hsv(307, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 8.7%, 32.2%)
CIE-LAB	lab(43.46, 61.75, -32.70)
CIE-LCH	lch(43.46, 69.87, 332.09°)
OKLab	oklab(53.89% 0.1784 -0.0896)
OKLCH	oklch(53.89% 0.2 333.3)
XYZ	xyz(24.4622, 13.4688, 33.6525)
Luminance	0.1347 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD309E #30AD3F

analogous

#7D30AD #AD309E #AD305F

triadic

#AD309E #9EAD30 #309EAD

tetradic

#AD309E #AD7D30 #30AD3F #305FAD

square

#AD309E #AD7D30 #30AD3F #305FAD

split-complementary

#AD309E #5FAD30 #30AD7D

monochromatic

#4D1546 #7D2372 #AD309E #CE4DBE #DB7DD0

Accessibility & contrast

On white

5.69

#AD309E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#AD309E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD309E

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD309E	#FFFFFF	#000000	##FFFFFF
##AD309E	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C5BA1

Deuteranopia (green-blind)

#596D9B

Tritanopia (blue-blind)

#B53C64

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #ad309e;
/* rgb */ color: rgb(173, 48, 158);
/* oklch */ color: oklch(53.9% 0.200 333.3);

Tailwind

colors: {
  custom: {
    50: '#c974bb',
    500: '#ad309e',
    950: '#000000',
  },
}

SCSS

$custom: #ad309e;
$custom-light: #c974bb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad309e",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 158
  },
  "hsl": {
    "h": 307.2,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53894,
    "c": 0.19969,
    "h": 333.3
  },
  "luminance": 0.13467
}

Semantic roles & 50–950 ramp

primary

#AD309E

secondary

#75C37F

accent

#E05A48

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD309E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →