#AD309C#AD309C

#AD309C is a mid, vivid purple. Relative luminance 0.134; OKLCH L 53.8% C 0.198 H 334.1°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#AD309C
RGB	rgb(173, 48, 156)
HSL	hsl(308, 57%, 43%)
HSV	hsv(308, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 9.8%, 32.2%)
CIE-LAB	lab(43.36, 61.44, -31.66)
CIE-LCH	lch(43.36, 69.12, 332.74°)
OKLab	oklab(53.79% 0.1783 -0.0867)
OKLCH	oklch(53.79% 0.198 334.1)
XYZ	xyz(24.2915, 13.4005, 32.7532)
Luminance	0.1340 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD309C #30AD41

analogous

#7F30AD #AD309C #AD305D

triadic

#AD309C #9CAD30 #309CAD

tetradic

#AD309C #AD7F30 #30AD41 #305DAD

square

#AD309C #AD7F30 #30AD41 #305DAD

split-complementary

#AD309C #5DAD30 #30AD7F

monochromatic

#4D1546 #7D2371 #AD309C #CE4DBC #DB7DCE

Accessibility & contrast

On white

5.71

#AD309C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#AD309C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD309C

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD309C	#FFFFFF	#000000	##FFFFFF
##AD309C	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D5B9F

Deuteranopia (green-blind)

#5A6D99

Tritanopia (blue-blind)

#B53B62

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad309c;
/* rgb */ color: rgb(173, 48, 156);
/* oklch */ color: oklch(53.8% 0.198 334.1);

Tailwind

colors: {
  custom: {
    50: '#c974b9',
    500: '#ad309c',
    950: '#000000',
  },
}

SCSS

$custom: #ad309c;
$custom-light: #c974b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad309c",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 156
  },
  "hsl": {
    "h": 308.16,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53789,
    "c": 0.19823,
    "h": 334.1
  },
  "luminance": 0.13398
}

Semantic roles & 50–950 ramp

primary

#AD309C

secondary

#75C380

accent

#E05D48

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD309C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →