#AD309B#AD309B

#AD309B is a mid, vivid purple. Relative luminance 0.134; OKLCH L 53.7% C 0.197 H 334.5°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD309B
RGB	rgb(173, 48, 155)
HSL	hsl(309, 57%, 43%)
HSV	hsv(309, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 10.4%, 32.2%)
CIE-LAB	lab(43.31, 61.29, -31.14)
CIE-LCH	lch(43.31, 68.74, 333.07°)
OKLab	oklab(53.74% 0.1782 -0.0852)
OKLCH	oklch(53.74% 0.197 334.5)
XYZ	xyz(24.2072, 13.3668, 32.3091)
Luminance	0.1336 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD309B #30AD42

analogous

#8030AD #AD309B #AD305C

triadic

#AD309B #9BAD30 #309BAD

tetradic

#AD309B #AD8030 #30AD42 #305CAD

square

#AD309B #AD8030 #30AD42 #305CAD

split-complementary

#AD309B #5CAD30 #30AD80

monochromatic

#4D1545 #7D2370 #AD309B #CE4DBB #DB7DCD

Accessibility & contrast

On white

5.72

#AD309B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.67

#AD309B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD309B

5.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD309B	#FFFFFF	#000000	##FFFFFF
##AD309B	1.00	5.72	3.67	5.72
#FFFFFF	5.72	1.00	21.00	1.00
#000000	3.67	21.00	1.00	21.00
##FFFFFF	5.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E5B9E

Deuteranopia (green-blind)

#5B6D98

Tritanopia (blue-blind)

#B53B62

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad309b;
/* rgb */ color: rgb(173, 48, 155);
/* oklch */ color: oklch(53.7% 0.197 334.5);

Tailwind

colors: {
  custom: {
    50: '#c974b9',
    500: '#ad309b',
    950: '#000000',
  },
}

SCSS

$custom: #ad309b;
$custom-light: #c974b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad309b",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 155
  },
  "hsl": {
    "h": 308.64,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53737,
    "c": 0.19749,
    "h": 334.5
  },
  "luminance": 0.13365
}

Semantic roles & 50–950 ramp

primary

#AD309B

secondary

#75C381

accent

#E05E48

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD309B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →