#AD3099#AD3099

#AD3099 is a mid, vivid purple. Relative luminance 0.133; OKLCH L 53.6% C 0.196 H 335.2°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD3099
RGB	rgb(173, 48, 153)
HSL	hsl(310, 57%, 43%)
HSV	hsv(310, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 11.6%, 32.2%)
CIE-LAB	lab(43.21, 60.98, -30.09)
CIE-LCH	lch(43.21, 68.00, 333.74°)
OKLab	oklab(53.63% 0.178 -0.0821)
OKLCH	oklch(53.63% 0.196 335.2)
XYZ	xyz(24.0406, 13.3002, 31.4319)
Luminance	0.1330 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3099 #30AD44

analogous

#8230AD #AD3099 #AD305A

triadic

#AD3099 #99AD30 #3099AD

tetradic

#AD3099 #AD8230 #30AD44 #305AAD

square

#AD3099 #AD8230 #30AD44 #305AAD

split-complementary

#AD3099 #5AAD30 #30AD82

monochromatic

#4D1544 #7D236F #AD3099 #CE4DB9 #DB7DCC

Accessibility & contrast

On white

5.74

#AD3099 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.66

#AD3099 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3099

5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3099	#FFFFFF	#000000	##FFFFFF
##AD3099	1.00	5.74	3.66	5.74
#FFFFFF	5.74	1.00	21.00	1.00
#000000	3.66	21.00	1.00	21.00
##FFFFFF	5.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305A9C

Deuteranopia (green-blind)

#5C6D96

Tritanopia (blue-blind)

#B63A61

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3099;
/* rgb */ color: rgb(173, 48, 153);
/* oklch */ color: oklch(53.6% 0.196 335.2);

Tailwind

colors: {
  custom: {
    50: '#c974b7',
    500: '#ad3099',
    950: '#000000',
  },
}

SCSS

$custom: #ad3099;
$custom-light: #c974b7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3099",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 153
  },
  "hsl": {
    "h": 309.6,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53633,
    "c": 0.19605,
    "h": 335.2
  },
  "luminance": 0.13298
}

Semantic roles & 50–950 ramp

primary

#AD3099

secondary

#75C382

accent

#E06048

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3099

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →