#AD3097#AD3097

#AD3097 is a mid, vivid pink. Relative luminance 0.132; OKLCH L 53.5% C 0.195 H 336.0°. Best body text is #FFFFFF at 5.76:1 contrast (WCAG AA passes).

Color values

HEX	#AD3097
RGB	rgb(173, 48, 151)
HSL	hsl(311, 57%, 43%)
HSV	hsv(311, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 12.7%, 32.2%)
CIE-LAB	lab(43.11, 60.68, -29.04)
CIE-LCH	lch(43.11, 67.27, 334.43°)
OKLab	oklab(53.53% 0.1778 -0.0791)
OKLCH	oklch(53.53% 0.195 336)
XYZ	xyz(23.8768, 13.2346, 30.5692)
Luminance	0.1323 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3097 #30AD46

analogous

#8430AD #AD3097 #AD3058

triadic

#AD3097 #97AD30 #3097AD

tetradic

#AD3097 #AD8430 #30AD46 #3058AD

square

#AD3097 #AD8430 #30AD46 #3058AD

split-complementary

#AD3097 #58AD30 #30AD84

monochromatic

#4D1543 #7D236D #AD3097 #CE4DB7 #DB7DCA

Accessibility & contrast

On white

5.76

#AD3097 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.65

#AD3097 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3097

5.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3097	#FFFFFF	#000000	##FFFFFF
##AD3097	1.00	5.76	3.65	5.76
#FFFFFF	5.76	1.00	21.00	1.00
#000000	3.65	21.00	1.00	21.00
##FFFFFF	5.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#325A9A

Deuteranopia (green-blind)

#5D6D94

Tritanopia (blue-blind)

#B63960

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ad3097;
/* rgb */ color: rgb(173, 48, 151);
/* oklch */ color: oklch(53.5% 0.195 336.0);

Tailwind

colors: {
  custom: {
    50: '#c974b6',
    500: '#ad3097',
    950: '#000000',
  },
}

SCSS

$custom: #ad3097;
$custom-light: #c974b6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3097",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 151
  },
  "hsl": {
    "h": 310.56,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53531,
    "c": 0.19463,
    "h": 336
  },
  "luminance": 0.13233
}

Semantic roles & 50–950 ramp

primary

#AD3097

secondary

#75C383

accent

#E06348

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3097

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →