#AD3094#AD3094

#AD3094 is a mid, vivid pink. Relative luminance 0.131; OKLCH L 53.4% C 0.193 H 337.2°. Best body text is #FFFFFF at 5.79:1 contrast (WCAG AA passes).

Color values

HEX	#AD3094
RGB	rgb(173, 48, 148)
HSL	hsl(312, 57%, 43%)
HSV	hsv(312, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 14.5%, 32.2%)
CIE-LAB	lab(42.97, 60.24, -27.45)
CIE-LCH	lch(42.97, 66.20, 335.50°)
OKLab	oklab(53.38% 0.1775 -0.0746)
OKLCH	oklch(53.38% 0.193 337.2)
XYZ	xyz(23.6363, 13.1384, 29.3024)
Luminance	0.1314 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3094 #30AD49

analogous

#8730AD #AD3094 #AD3055

triadic

#AD3094 #94AD30 #3094AD

tetradic

#AD3094 #AD8730 #30AD49 #3055AD

square

#AD3094 #AD8730 #30AD49 #3055AD

split-complementary

#AD3094 #55AD30 #30AD87

monochromatic

#4D1542 #7D236B #AD3094 #CE4DB4 #DB7DC8

Accessibility & contrast

On white

5.79

#AD3094 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.63

#AD3094 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3094

5.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3094	#FFFFFF	#000000	##FFFFFF
##AD3094	1.00	5.79	3.63	5.79
#FFFFFF	5.79	1.00	21.00	1.00
#000000	3.63	21.00	1.00	21.00
##FFFFFF	5.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#345997

Deuteranopia (green-blind)

#5E6C91

Tritanopia (blue-blind)

#B6375E

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad3094;
/* rgb */ color: rgb(173, 48, 148);
/* oklch */ color: oklch(53.4% 0.193 337.2);

Tailwind

colors: {
  custom: {
    50: '#c974b3',
    500: '#ad3094',
    950: '#000000',
  },
}

SCSS

$custom: #ad3094;
$custom-light: #c974b3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3094",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 148
  },
  "hsl": {
    "h": 312,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53381,
    "c": 0.19252,
    "h": 337.2
  },
  "luminance": 0.13136
}

Semantic roles & 50–950 ramp

primary

#AD3094

secondary

#75C385

accent

#E06648

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD3094

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →