#AD3091#AD3091

#AD3091 is a mid, vivid pink. Relative luminance 0.130; OKLCH L 53.2% C 0.190 H 338.4°. Best body text is #FFFFFF at 5.82:1 contrast (WCAG AA passes).

Color values

HEX	#AD3091
RGB	rgb(173, 48, 145)
HSL	hsl(313, 57%, 43%)
HSV	hsv(313, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 16.2%, 32.2%)
CIE-LAB	lab(42.83, 59.80, -25.85)
CIE-LCH	lch(42.83, 65.15, 336.62°)
OKLab	oklab(53.23% 0.1771 -0.0701)
OKLCH	oklch(53.23% 0.19 338.4)
XYZ	xyz(23.4019, 13.0447, 28.0680)
Luminance	0.1304 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3091 #30AD4C

analogous

#8A30AD #AD3091 #AD3052

triadic

#AD3091 #91AD30 #3091AD

tetradic

#AD3091 #AD8A30 #30AD4C #3052AD

square

#AD3091 #AD8A30 #30AD4C #3052AD

split-complementary

#AD3091 #52AD30 #30AD8A

monochromatic

#4D1541 #7D2369 #AD3091 #CE4DB1 #DB7DC6

Accessibility & contrast

On white

5.82

#AD3091 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.61

#AD3091 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3091

5.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3091	#FFFFFF	#000000	##FFFFFF
##AD3091	1.00	5.82	3.61	5.82
#FFFFFF	5.82	1.00	21.00	1.00
#000000	3.61	21.00	1.00	21.00
##FFFFFF	5.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#365994

Deuteranopia (green-blind)

#5F6C8E

Tritanopia (blue-blind)

#B7365D

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad3091;
/* rgb */ color: rgb(173, 48, 145);
/* oklch */ color: oklch(53.2% 0.190 338.4);

Tailwind

colors: {
  custom: {
    50: '#c974b1',
    500: '#ad3091',
    950: '#000000',
  },
}

SCSS

$custom: #ad3091;
$custom-light: #c974b1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3091",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 145
  },
  "hsl": {
    "h": 313.44,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53233,
    "c": 0.19045,
    "h": 338.4
  },
  "luminance": 0.13042
}

Semantic roles & 50–950 ramp

primary

#AD3091

secondary

#75C387

accent

#E06A48

background

#FCF7FA

surface

#F9EDF5

border

#D2C8CF

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3091

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →