#AD3090#AD3090

#AD3090 is a mid, vivid pink. Relative luminance 0.130; OKLCH L 53.2% C 0.190 H 338.8°. Best body text is #FFFFFF at 5.83:1 contrast (WCAG AA passes).

Color values

HEX	#AD3090
RGB	rgb(173, 48, 144)
HSL	hsl(314, 57%, 43%)
HSV	hsv(314, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 16.8%, 32.2%)
CIE-LAB	lab(42.78, 59.66, -25.32)
CIE-LCH	lch(42.78, 64.81, 337.00°)
OKLab	oklab(53.19% 0.177 -0.0685)
OKLCH	oklch(53.19% 0.19 338.8)
XYZ	xyz(23.3251, 13.0140, 27.6637)
Luminance	0.1301 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3090 #30AD4D

analogous

#8B30AD #AD3090 #AD3051

triadic

#AD3090 #90AD30 #3090AD

tetradic

#AD3090 #AD8B30 #30AD4D #3051AD

square

#AD3090 #AD8B30 #30AD4D #3051AD

split-complementary

#AD3090 #51AD30 #30AD8B

monochromatic

#4D1540 #7D2368 #AD3090 #CE4DB0 #DB7DC5

Accessibility & contrast

On white

5.83

#AD3090 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.60

#AD3090 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3090

5.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3090	#FFFFFF	#000000	##FFFFFF
##AD3090	1.00	5.83	3.60	5.83
#FFFFFF	5.83	1.00	21.00	1.00
#000000	3.60	21.00	1.00	21.00
##FFFFFF	5.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#375993

Deuteranopia (green-blind)

#5F6C8D

Tritanopia (blue-blind)

#B7355C

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ad3090;
/* rgb */ color: rgb(173, 48, 144);
/* oklch */ color: oklch(53.2% 0.190 338.8);

Tailwind

colors: {
  custom: {
    50: '#c974b0',
    500: '#ad3090',
    950: '#000000',
  },
}

SCSS

$custom: #ad3090;
$custom-light: #c974b0;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3090",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 144
  },
  "hsl": {
    "h": 313.92,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53185,
    "c": 0.18977,
    "h": 338.8
  },
  "luminance": 0.13012
}

Semantic roles & 50–950 ramp

primary

#AD3090

secondary

#75C387

accent

#E06B48

background

#FCF7FA

surface

#F9EDF5

border

#D2C8CF

text

#140910

muted

#827B7F

Preview Lab

Preview with #AD3090

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →