#AD3079#AD3079

#AD3079 is a mid, vivid pink. Relative luminance 0.124; OKLCH L 52.2% C 0.176 H 349.1°. Best body text is #FFFFFF at 6.04:1 contrast (WCAG AA passes).

Color values

HEX	#AD3079
RGB	rgb(173, 48, 121)
HSL	hsl(325, 57%, 43%)
HSV	hsv(325, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 30.1%, 32.2%)
CIE-LAB	lab(41.82, 56.59, -12.72)
CIE-LCH	lch(41.82, 58.00, 347.33°)
OKLab	oklab(52.16% 0.1725 -0.0333)
OKLCH	oklch(52.16% 0.176 349.1)
XYZ	xyz(21.7428, 12.3810, 19.3302)
Luminance	0.1238 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3079 #30AD64

analogous

#A230AD #AD3079 #AD303A

triadic

#AD3079 #79AD30 #3079AD

tetradic

#AD3079 #ADA230 #30AD64 #303AAD

square

#AD3079 #ADA230 #30AD64 #303AAD

split-complementary

#AD3079 #3AAD30 #30ADA2

monochromatic

#4D1536 #7D2357 #AD3079 #CE4D98 #DB7DB4

Accessibility & contrast

On white

6.04

#AD3079 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.48

#AD3079 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3079

6.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3079	#FFFFFF	#000000	##FFFFFF
##AD3079	1.00	6.04	3.48	6.04
#FFFFFF	6.04	1.00	21.00	1.00
#000000	3.48	21.00	1.00	21.00
##FFFFFF	6.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#43557B

Deuteranopia (green-blind)

#676B76

Tritanopia (blue-blind)

#BA2A50

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #ad3079;
/* rgb */ color: rgb(173, 48, 121);
/* oklch */ color: oklch(52.2% 0.176 349.1);

Tailwind

colors: {
  custom: {
    50: '#ca739f',
    500: '#ad3079',
    950: '#000000',
  },
}

SCSS

$custom: #ad3079;
$custom-light: #ca739f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3079",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 121
  },
  "hsl": {
    "h": 324.96,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.52163,
    "c": 0.17568,
    "h": 349.1
  },
  "luminance": 0.12379
}

Semantic roles & 50–950 ramp

primary

#AD3079

secondary

#75C396

accent

#E08748

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3079

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →