#AD3076#AD3076

#AD3076 is a mid, vivid pink. Relative luminance 0.123; OKLCH L 52.0% C 0.174 H 350.5°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX	#AD3076
RGB	rgb(173, 48, 118)
HSL	hsl(326, 57%, 43%)
HSV	hsv(326, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 31.8%, 32.2%)
CIE-LAB	lab(41.70, 56.23, -11.04)
CIE-LCH	lch(41.70, 57.30, 348.89°)
OKLab	oklab(52.04% 0.1717 -0.0287)
OKLCH	oklch(52.04% 0.174 350.5)
XYZ	xyz(21.5617, 12.3086, 18.3763)
Luminance	0.1231 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3076 #30AD67

analogous

#A530AD #AD3076 #AD3037

triadic

#AD3076 #76AD30 #3076AD

tetradic

#AD3076 #ADA530 #30AD67 #3037AD

square

#AD3076 #ADA530 #30AD67 #3037AD

split-complementary

#AD3076 #37AD30 #30ADA5

monochromatic

#4D1535 #7D2355 #AD3076 #CE4D95 #DB7DB1

Accessibility & contrast

On white

6.07

#AD3076 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#AD3076 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3076

6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3076	#FFFFFF	#000000	##FFFFFF
##AD3076	1.00	6.07	3.46	6.07
#FFFFFF	6.07	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#445478

Deuteranopia (green-blind)

#686A73

Tritanopia (blue-blind)

#BA284F

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3076;
/* rgb */ color: rgb(173, 48, 118);
/* oklch */ color: oklch(52.0% 0.174 350.5);

Tailwind

colors: {
  custom: {
    50: '#ca739d',
    500: '#ad3076',
    950: '#000000',
  },
}

SCSS

$custom: #ad3076;
$custom-light: #ca739d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3076",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 118
  },
  "hsl": {
    "h": 326.4,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.52043,
    "c": 0.17411,
    "h": 350.5
  },
  "luminance": 0.12306
}

Semantic roles & 50–950 ramp

primary

#AD3076

secondary

#75C398

accent

#E08B48

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3076

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →