#AD3074#AD3074

#AD3074 is a mid, vivid pink. Relative luminance 0.123; OKLCH L 52.0% C 0.173 H 351.5°. Best body text is #FFFFFF at 6.08:1 contrast (WCAG AA passes).

Color values

HEX	#AD3074
RGB	rgb(173, 48, 116)
HSL	hsl(327, 57%, 43%)
HSV	hsv(327, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 32.9%, 32.2%)
CIE-LAB	lab(41.63, 55.99, -9.91)
CIE-LCH	lch(41.63, 56.86, 349.96°)
OKLab	oklab(51.97% 0.1712 -0.0256)
OKLCH	oklch(51.97% 0.173 351.5)
XYZ	xyz(21.4441, 12.2616, 17.7570)
Luminance	0.1226 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3074 #30AD69

analogous

#A730AD #AD3074 #AD3035

triadic

#AD3074 #74AD30 #3074AD

tetradic

#AD3074 #ADA730 #30AD69 #3035AD

square

#AD3074 #ADA730 #30AD69 #3035AD

split-complementary

#AD3074 #35AD30 #30ADA7

monochromatic

#4D1534 #7D2354 #AD3074 #CE4D93 #DB7DB0

Accessibility & contrast

On white

6.08

#AD3074 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.45

#AD3074 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3074

6.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3074	#FFFFFF	#000000	##FFFFFF
##AD3074	1.00	6.08	3.45	6.08
#FFFFFF	6.08	1.00	21.00	1.00
#000000	3.45	21.00	1.00	21.00
##FFFFFF	6.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#455476

Deuteranopia (green-blind)

#686A71

Tritanopia (blue-blind)

#BA274E

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad3074;
/* rgb */ color: rgb(173, 48, 116);
/* oklch */ color: oklch(52.0% 0.173 351.5);

Tailwind

colors: {
  custom: {
    50: '#ca739c',
    500: '#ad3074',
    950: '#000000',
  },
}

SCSS

$custom: #ad3074;
$custom-light: #ca739c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3074",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 116
  },
  "hsl": {
    "h": 327.36,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.51965,
    "c": 0.1731,
    "h": 351.5
  },
  "luminance": 0.12259
}

Semantic roles & 50–950 ramp

primary

#AD3074

secondary

#75C399

accent

#E08D48

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD3074

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →