#AD304B#AD304B

#AD304B is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.7% C 0.161 H 12.6°. Best body text is #FFFFFF at 6.36:1 contrast (WCAG AA passes).

Color values

HEX	#AD304B
RGB	rgb(173, 48, 75)
HSL	hsl(347, 57%, 43%)
HSV	hsv(347, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 56.6%, 32.2%)
CIE-LAB	lab(40.42, 52.00, 14.06)
CIE-LCH	lch(40.42, 53.87, 15.13°)
OKLab	oklab(50.68% 0.157 0.0352)
OKLCH	oklch(50.68% 0.161 12.6)
XYZ	xyz(19.5624, 11.5089, 7.8466)
Luminance	0.1151 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD304B #30AD92

analogous

#AD3089 #AD304B #AD5330

triadic

#AD304B #4BAD30 #304BAD

tetradic

#AD304B #89AD30 #30AD92 #5330AD

square

#AD304B #89AD30 #30AD92 #5330AD

split-complementary

#AD304B #30AD53 #3089AD

monochromatic

#4D1521 #7D2336 #AD304B #CE4D69 #DB7D91

Accessibility & contrast

On white

6.36

#AD304B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#AD304B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD304B

6.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD304B	#FFFFFF	#000000	##FFFFFF
##AD304B	1.00	6.36	3.30	6.36
#FFFFFF	6.36	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504F4B

Deuteranopia (green-blind)

#706948

Tritanopia (blue-blind)

#BD103B

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad304b;
/* rgb */ color: rgb(173, 48, 75);
/* oklch */ color: oklch(50.7% 0.161 12.6);

Tailwind

colors: {
  custom: {
    50: '#cc727d',
    500: '#ad304b',
    950: '#000000',
  },
}

SCSS

$custom: #ad304b;
$custom-light: #cc727d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad304b",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 75
  },
  "hsl": {
    "h": 347.04,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50683,
    "c": 0.16087,
    "h": 12.6
  },
  "luminance": 0.11506
}

Semantic roles & 50–950 ramp

primary

#AD304B

secondary

#75C3B3

accent

#E0BF48

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD304B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →