#AD304A#AD304A

#AD304A is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.7% C 0.161 H 13.1°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#AD304A
RGB	rgb(173, 48, 74)
HSL	hsl(348, 57%, 43%)
HSV	hsv(348, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 57.2%, 32.2%)
CIE-LAB	lab(40.40, 51.92, 14.65)
CIE-LCH	lch(40.40, 53.95, 15.76°)
OKLab	oklab(50.66% 0.1566 0.0365)
OKLCH	oklch(50.66% 0.161 13.1)
XYZ	xyz(19.5284, 11.4953, 7.6677)
Luminance	0.1149 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD304A #30AD93

analogous

#AD3088 #AD304A #AD5430

triadic

#AD304A #4AAD30 #304AAD

tetradic

#AD304A #88AD30 #30AD93 #5430AD

square

#AD304A #88AD30 #30AD93 #5430AD

split-complementary

#AD304A #30AD54 #3088AD

monochromatic

#4D1521 #7D2336 #AD304A #CE4D67 #DB7D90

Accessibility & contrast

On white

6.37

#AD304A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#AD304A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD304A

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD304A	#FFFFFF	#000000	##FFFFFF
##AD304A	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504F4A

Deuteranopia (green-blind)

#706947

Tritanopia (blue-blind)

#BD0F3B

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad304a;
/* rgb */ color: rgb(173, 48, 74);
/* oklch */ color: oklch(50.7% 0.161 13.1);

Tailwind

colors: {
  custom: {
    50: '#cc727c',
    500: '#ad304a',
    950: '#000000',
  },
}

SCSS

$custom: #ad304a;
$custom-light: #cc727c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad304a",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 74
  },
  "hsl": {
    "h": 347.52,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.5066,
    "c": 0.16078,
    "h": 13.1
  },
  "luminance": 0.11493
}

Semantic roles & 50–950 ramp

primary

#AD304A

secondary

#75C3B3

accent

#E0C048

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD304A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →