#AD3049#AD3049

#AD3049 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.6% C 0.161 H 13.6°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#AD3049
RGB	rgb(173, 48, 73)
HSL	hsl(348, 57%, 43%)
HSV	hsv(348, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 57.8%, 32.2%)
CIE-LAB	lab(40.38, 51.85, 15.25)
CIE-LCH	lch(40.38, 54.05, 16.39°)
OKLab	oklab(50.64% 0.1562 0.0379)
OKLCH	oklch(50.64% 0.161 13.6)
XYZ	xyz(19.4950, 11.4819, 7.4917)
Luminance	0.1148 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3049 #30AD94

analogous

#AD3087 #AD3049 #AD5530

triadic

#AD3049 #49AD30 #3049AD

tetradic

#AD3049 #87AD30 #30AD94 #5530AD

square

#AD3049 #87AD30 #30AD94 #5530AD

split-complementary

#AD3049 #30AD55 #3087AD

monochromatic

#4D1521 #7D2335 #AD3049 #CE4D66 #DB7D8F

Accessibility & contrast

On white

6.37

#AD3049 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#AD3049 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3049

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3049	#FFFFFF	#000000	##FFFFFF
##AD3049	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504F49

Deuteranopia (green-blind)

#716946

Tritanopia (blue-blind)

#BD0E3A

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3049;
/* rgb */ color: rgb(173, 48, 73);
/* oklch */ color: oklch(50.6% 0.161 13.6);

Tailwind

colors: {
  custom: {
    50: '#cc727b',
    500: '#ad3049',
    950: '#000000',
  },
}

SCSS

$custom: #ad3049;
$custom-light: #cc727b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3049",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 73
  },
  "hsl": {
    "h": 348,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50636,
    "c": 0.16071,
    "h": 13.6
  },
  "luminance": 0.11479
}

Semantic roles & 50–950 ramp

primary

#AD3049

secondary

#75C3B4

accent

#E0C148

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD3049

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →