#AD3048#AD3048

#AD3048 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.6% C 0.161 H 14.1°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).

Color values

HEX	#AD3048
RGB	rgb(173, 48, 72)
HSL	hsl(348, 57%, 43%)
HSV	hsv(348, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 58.4%, 32.2%)
CIE-LAB	lab(40.36, 51.78, 15.85)
CIE-LCH	lch(40.36, 54.15, 17.02°)
OKLab	oklab(50.61% 0.1558 0.0393)
OKLCH	oklch(50.61% 0.161 14.1)
XYZ	xyz(19.4621, 11.4688, 7.3185)
Luminance	0.1147 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3048 #30AD95

analogous

#AD3086 #AD3048 #AD5630

triadic

#AD3048 #48AD30 #3048AD

tetradic

#AD3048 #86AD30 #30AD95 #5630AD

square

#AD3048 #86AD30 #30AD95 #5630AD

split-complementary

#AD3048 #30AD56 #3086AD

monochromatic

#4D1520 #7D2334 #AD3048 #CE4D65 #DB7D8F

Accessibility & contrast

On white

6.38

#AD3048 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#AD3048 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3048

6.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3048	#FFFFFF	#000000	##FFFFFF
##AD3048	1.00	6.38	3.29	6.38
#FFFFFF	6.38	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514F48

Deuteranopia (green-blind)

#716945

Tritanopia (blue-blind)

#BD0E3A

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3048;
/* rgb */ color: rgb(173, 48, 72);
/* oklch */ color: oklch(50.6% 0.161 14.1);

Tailwind

colors: {
  custom: {
    50: '#cc727a',
    500: '#ad3048',
    950: '#000000',
  },
}

SCSS

$custom: #ad3048;
$custom-light: #cc727a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3048",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 72
  },
  "hsl": {
    "h": 348.48,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50613,
    "c": 0.16065,
    "h": 14.1
  },
  "luminance": 0.11466
}

Semantic roles & 50–950 ramp

primary

#AD3048

secondary

#75C3B4

accent

#E0C348

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD3048

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →