#AD3047#AD3047

#AD3047 is a mid, vivid red. Relative luminance 0.115; OKLCH L 50.6% C 0.161 H 14.7°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).

Color values

HEX	#AD3047
RGB	rgb(173, 48, 71)
HSL	hsl(349, 57%, 43%)
HSV	hsv(349, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 59%, 32.2%)
CIE-LAB	lab(40.34, 51.71, 16.45)
CIE-LCH	lch(40.34, 54.26, 17.65°)
OKLab	oklab(50.59% 0.1554 0.0406)
OKLCH	oklch(50.59% 0.161 14.7)
XYZ	xyz(19.4298, 11.4558, 7.1481)
Luminance	0.1145 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3047 #30AD96

analogous

#AD3085 #AD3047 #AD5730

triadic

#AD3047 #47AD30 #3047AD

tetradic

#AD3047 #85AD30 #30AD96 #5730AD

square

#AD3047 #85AD30 #30AD96 #5730AD

split-complementary

#AD3047 #30AD57 #3085AD

monochromatic

#4D1520 #7D2333 #AD3047 #CE4D64 #DB7D8E

Accessibility & contrast

On white

6.38

#AD3047 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#AD3047 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3047

6.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3047	#FFFFFF	#000000	##FFFFFF
##AD3047	1.00	6.38	3.29	6.38
#FFFFFF	6.38	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514F47

Deuteranopia (green-blind)

#716944

Tritanopia (blue-blind)

#BD0D39

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3047;
/* rgb */ color: rgb(173, 48, 71);
/* oklch */ color: oklch(50.6% 0.161 14.7);

Tailwind

colors: {
  custom: {
    50: '#cc727a',
    500: '#ad3047',
    950: '#000000',
  },
}

SCSS

$custom: #ad3047;
$custom-light: #cc727a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3047",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 71
  },
  "hsl": {
    "h": 348.96,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50591,
    "c": 0.1606,
    "h": 14.7
  },
  "luminance": 0.11453
}

Semantic roles & 50–950 ramp

primary

#AD3047

secondary

#75C3B5

accent

#E0C448

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD3047

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →