#AD3044#AD3044

#AD3044 is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.5% C 0.161 H 16.1°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#AD3044
RGB	rgb(173, 48, 68)
HSL	hsl(350, 57%, 43%)
HSV	hsv(350, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 60.7%, 32.2%)
CIE-LAB	lab(40.28, 51.50, 18.25)
CIE-LCH	lch(40.28, 54.63, 19.52°)
OKLab	oklab(50.53% 0.1542 0.0446)
OKLCH	oklch(50.53% 0.161 16.1)
XYZ	xyz(19.3358, 11.4183, 6.6535)
Luminance	0.1142 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3044 #30AD99

analogous

#AD3082 #AD3044 #AD5A30

triadic

#AD3044 #44AD30 #3044AD

tetradic

#AD3044 #82AD30 #30AD99 #5A30AD

square

#AD3044 #82AD30 #30AD99 #5A30AD

split-complementary

#AD3044 #30AD5A #3082AD

monochromatic

#4D151E #7D2331 #AD3044 #CE4D61 #DB7D8C

Accessibility & contrast

On white

6.40

#AD3044 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#AD3044 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3044

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3044	#FFFFFF	#000000	##FFFFFF
##AD3044	1.00	6.40	3.28	6.40
#FFFFFF	6.40	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514E44

Deuteranopia (green-blind)

#716841

Tritanopia (blue-blind)

#BE0B38

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3044;
/* rgb */ color: rgb(173, 48, 68);
/* oklch */ color: oklch(50.5% 0.161 16.1);

Tailwind

colors: {
  custom: {
    50: '#cc7277',
    500: '#ad3044',
    950: '#000000',
  },
}

SCSS

$custom: #ad3044;
$custom-light: #cc7277;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3044",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 68
  },
  "hsl": {
    "h": 350.4,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50525,
    "c": 0.16051,
    "h": 16.1
  },
  "luminance": 0.11415
}

Semantic roles & 50–950 ramp

primary

#AD3044

secondary

#75C3B7

accent

#E0C848

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD3044

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →