#AD3043#AD3043

#AD3043 is a mid, vivid red. Relative luminance 0.114; OKLCH L 50.5% C 0.160 H 16.6°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#AD3043
RGB	rgb(173, 48, 67)
HSL	hsl(351, 57%, 43%)
HSV	hsv(351, 72%, 68%)
CMYK	cmyk(0%, 72.3%, 61.3%, 32.2%)
CIE-LAB	lab(40.26, 51.43, 18.85)
CIE-LCH	lch(40.26, 54.77, 20.13°)
OKLab	oklab(50.5% 0.1538 0.046)
OKLCH	oklch(50.5% 0.16 16.6)
XYZ	xyz(19.3056, 11.4062, 6.4941)
Luminance	0.1140 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD3043 #30AD9A

analogous

#AD3081 #AD3043 #AD5B30

triadic

#AD3043 #43AD30 #3043AD

tetradic

#AD3043 #81AD30 #30AD9A #5B30AD

square

#AD3043 #81AD30 #30AD9A #5B30AD

split-complementary

#AD3043 #30AD5B #3081AD

monochromatic

#4D151E #7D2330 #AD3043 #CE4D60 #DB7D8B

Accessibility & contrast

On white

6.40

#AD3043 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#AD3043 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD3043

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD3043	#FFFFFF	#000000	##FFFFFF
##AD3043	1.00	6.40	3.28	6.40
#FFFFFF	6.40	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514E43

Deuteranopia (green-blind)

#716840

Tritanopia (blue-blind)

#BE0A38

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad3043;
/* rgb */ color: rgb(173, 48, 67);
/* oklch */ color: oklch(50.5% 0.160 16.6);

Tailwind

colors: {
  custom: {
    50: '#cc7277',
    500: '#ad3043',
    950: '#000000',
  },
}

SCSS

$custom: #ad3043;
$custom-light: #cc7277;
$custom-dark: #000000;

JSON

{
  "hex": "#ad3043",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 67
  },
  "hsl": {
    "h": 350.88,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.50504,
    "c": 0.16049,
    "h": 16.6
  },
  "luminance": 0.11403
}

Semantic roles & 50–950 ramp

primary

#AD3043

secondary

#75C3B8

accent

#E0C948

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD3043

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →