#AD301F#AD301F

#AD301F is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.0% C 0.164 H 31.0°. Best body text is #FFFFFF at 6.52:1 contrast (WCAG AA passes).

Color values

HEX	#AD301F
RGB	rgb(173, 48, 31)
HSL	hsl(7, 70%, 40%)
HSV	hsv(7, 82%, 68%)
CMYK	cmyk(0%, 72.3%, 82.1%, 32.2%)
CIE-LAB	lab(39.75, 49.68, 39.56)
CIE-LCH	lch(39.75, 63.51, 38.53°)
OKLab	oklab(49.96% 0.1408 0.0847)
OKLCH	oklch(49.96% 0.164 31)
XYZ	xyz(18.5401, 11.0999, 2.4623)
Luminance	0.1110 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD301F #1F9CAD

analogous

#AD1F55 #AD301F #AD771F

triadic

#AD301F #1FAD30 #301FAD

tetradic

#AD301F #55AD1F #1F9CAD #771FAD

square

#AD301F #55AD1F #1F9CAD #771FAD

split-complementary

#AD301F #1FAD77 #1F55AD

monochromatic

#45130C #792216 #AD301F #DA442F #E37363

Accessibility & contrast

On white

6.52

#AD301F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#AD301F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD301F

6.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD301F	#FFFFFF	#000000	##FFFFFF
##AD301F	1.00	6.52	3.22	6.52
#FFFFFF	6.52	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#554C1C

Deuteranopia (green-blind)

#746819

Tritanopia (blue-blind)

#BF002D

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad301f;
/* rgb */ color: rgb(173, 48, 31);
/* oklch */ color: oklch(50.0% 0.164 31.0);

Tailwind

colors: {
  custom: {
    50: '#ce715c',
    500: '#ad301f',
    950: '#000000',
  },
}

SCSS

$custom: #ad301f;
$custom-light: #ce715c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad301f",
  "rgb": {
    "r": 173,
    "g": 48,
    "b": 31
  },
  "hsl": {
    "h": 7.183,
    "s": 69.608,
    "l": 40
  },
  "oklch": {
    "l": 0.49962,
    "c": 0.1643,
    "h": 31
  },
  "luminance": 0.11097
}

Semantic roles & 50–950 ramp

primary

#AD301F

secondary

#60BCC8

accent

#D7EC3B

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#160804

muted

#847B79

Preview Lab

Preview with #AD301F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →